Email Marketing Specialist - Tommy Hilfiger

PVH Corp.-posted 3 months ago
$63,000 - $85,200/Yr
Full-time • Entry Level
5,001-10,000 employees
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The Email Marketing Specialist will manage the day-to-day email building, testing (QA), reviewing and execution of campaigns in Salesforce Marketing Cloud. This position plays an essential part in the Email Execution Team by providing the technical execution necessary to operate marketing channels responsible for driving traffic and revenue to Tommy Hilfiger’s eCommerce and in-store business. We are looking for the Email Marketing Specialist to support all aspects of email execution as it relates to both promotional and life cycle marketing streams. This subject matter expert will take the lead on implementing A/B or multivariate testing, analyzing reporting, and providing actionable recommendations from learnings. The Email Marketing Specialist will be the primary contact for all email service provider inquiries and lead implementation of all template updates and redesigns. This role will be responsible for validating work flows, optimizing automated programs, and maintaining proper tracking across all email attribution channels.

  • Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).
  • Campaign coding using HTML/CSS/Ampscript.
  • A/B or multivariate tests and campaign versioning.
  • Dynamic and/or personalized module insertions.
  • Email QA for content and rendering across email clients and mobile devices.
  • Set up email creative for internal team QA and approval.
  • Handle change requests quickly and efficiently.
  • Schedule deployment and complete post-deployment checks.
  • Monitor technical issues relating to email delivery and advocate email best practices.
  • Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data.
  • Responsible for the design and update of all Responsive Design/Mobile Friendly email templates, utilizing HTML/CSS/Ampscript code language to drive relevant content dependent on device.
  • Identify solutions for supporting complex email campaign requests using data, advanced scripting language, and other ESP capabilities.
  • Develop new data-driven campaigns, and personalization initiatives leveraging SFMC.
  • Partner and collaborate with members of the Email Execution team and operations agency to ensure knowledge sharing and process efficiencies.
  • Create and maintain audience segmentation files from the CDP.
  • 2+ years in email marketing, retail preferred.
  • Bachelor’s degree; preferred in areas of computer science, marketing or related technical field.
  • Experience implementing queries, automations, content and journeys in Salesforce Marketing Cloud required (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.).
  • Salesforce Certification or a strong Trailhead history a big plus.
  • Experience optimizing HTML to display across leading browsers and email clients.
  • Strong written and verbal communication skills.
  • Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, spam complaint rate, etc.
  • Meticulous attention to detail and strong organizational skills necessary.
  • Proficient in Microsoft Office products.
  • Basic understanding of Data Management Platforms.
  • Must be flexible to adapt to changing trends of business and projects.
  • Must be a self-starter with the ability to see the big picture in timeline and resource planning.
  • Be adept at collaboratively working with varied personalities and cross-functional departments.
  • Have the ability to handle multiple tasks/projects within adherence to deadlines and budgets.
  • Must be able to work both as a team member and independently.
  • Must be flexible to adapt to shifting priorities.
  • Ability to work in fluid environment with changing priorities required.
  • Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
  • An above-market 401(k) contribution to help our eligible associates save for retirement.
  • Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
  • A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
  • Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
  • Support for continued education including tuition reimbursement.
  • Shop at our company outlets and e-commerce sites at a discount.
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