Email Marketing, Senior Manager

Bureau of National Affairs • Arlington, VA

247d

About The Position

You will be a Salesforce Marketing Cloud power user and know how to maximize email to effectively move users through the funnel. You will have experience in building email journeys aligned to commercial goals and know how to use segments, dynamic content, and other email tactics to compel action. You will work across teams to develop technical roadmaps, GTM campaigns, and nurture journeys. You understand the role email plays in the sales experience and have a testing mindset.

Requirements

• At least 5 years of experience running email campaigns for a B2B, SaaS or e-commerce company.
• Bachelor's degree or equivalent experience.
• People Management experience 0-3 years. At least 1 year of management experience preferred.
• Must have experience with Salesforce Marketing Cloud and know how to build email journeys, automations, segmentations, Einstein, and other SFMC's tools to develop campaigns.
• Deep understanding of email as a communication channel and a point of view on what makes for an effective campaign.

Responsibilities

• Own the email channel for Bloomberg Law, Bloomberg Tax and Bloomberg Government, leading a small team to optimize the channel for performance
• Develop and manage the email strategy roadmap, using best-in-class tactics such as dynamic messaging, AI and other tools.
• Manage and coach a small team of email specialists, removing roadblocks and setting priorities to deliver outsized results.
• Create and manage email campaigns that support GTM initiatives and know which levers to pull to achieve commercial results.
• Strategize and design product- and customer-specific nurture campaigns that move prospects through the marketing funnel and enhance sales outreach.
• Serve as the in-house expert and quality assurance on email best practices including data governance, KPIs, and email regulation.
• Work across teams to ensure emails are flawlessly executed - from building campaign journeys, to developing copy, to email testing.
• Work with other team members to optimize our use of Salesforce Marketing Cloud for email and beyond.
• Know how to develop effective email tests that advance our customer knowledge and campaign performance.

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees