Email Marketing and Content Specialist

Alterra-posted 18 days ago
$52,000 - $59,000/Yr
Full-time • Entry Level
Warren, VT
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The Email Marketing and Content Specialist supports Sugarbush Resort and the Sales and Marketing Department with all facets of email marketing, audience and content creation and refinement, performance reporting, digital communications, content management, and the resort’s database. The position supports a range of resort and company digital initiatives outlined by the Marketing Manager and V.P. of Sales and Marketing. This position along with other Marketing team members, helps manage the Sugarbush brand. Must be data-driven, a team player and highly focused on helping identify opportunities to provide knowledgeable and high-quality digital communications to our guests. This is an entry level position with a salary pay range of $52,000-$59,000.

  • Build and deploy HTML emails for marketing, sales and communications.
  • Analyze, organize and build audience lists in the Customer Data Platform.
  • Maintain a consistent database of tracking information for all online email communications, open rates, click through's etc. and recognize opportunities to utilize content and analytics to enhance customer’s response.
  • Prepare and share email marketing (and other digital) analytics and results in order to improve messaging and timing.
  • With guidance from other team members implement web copy, promotional content, home page updates, ad promos, and pricing.
  • Work with departments to ensure presentation and information is accurate across all digital channels (e.g. Sugarbush.com, Google Business, YouTube, etc).
  • Manage and execute updates for all sectors of the resort including content management for resort wide flatscreens, events calendar, blog and the app.
  • Support Graphic Designer with companies’ digital asset management system and integrate current visual assets into platform using agreed upon tagging/keyword system.
  • Aid in the maintenance of the photo database, ensuring proper organization and timely upload of all Sugarbush owned content.
  • Work closely with the Marketing Manager to ensure all marketing tools are used properly to provide an intuitive, uncomplicated, on-brand and unique online experience for the visitor/user/guest.
  • Continue refinement of Sugarbush's online presence with metadata details, descriptions and keywords.
  • Support all digital/online marketing, sales or communication initiatives.
  • Works closely with resort departments (e.g. Food & Beverage, Ski School, Rentals, Golf, HR etc.) to guarantee all posted information is timely and accurate.
  • Must be a Digital enthusiast interested in all the working parts and pieces of digital marketing.
  • Must be a self-motivated team player, with ability to troubleshoot/problem solve and multi-task.
  • Fundamental knowledge of HTML and experience with email marketing is a must.
  • Position involves working both indoors and outdoors, and the individual will be working in an active lifestyle industry which requires the ability to walk up a snowy/snow packed hill, maneuver on the hill while walking, on skis, or snowboard.
  • Must be able to work outside in extreme weather conditions, be safety-conscious and available to work weekend and holidays.
  • Must also be able to sit for a full work shift.
  • Must be able to communicate effectively over the telephone, via computers and in person.
  • Experience with SiteCore CMS, IBM Acoustic (formerly Silverpop) or other email service provider is a plus.
  • Free skiing + riding privileges at Sugarbush and across the family of Alterra Mountain Company resorts for all eligible employees and their dependents.
  • Discounted rates at non-Alterra-owned Ikon Pass destinations.
  • Discounted golf and health & recreation center membership for eligible employees and their dependents.
  • Vacation and sick time for eligible employees to rest, relax and recharge.
  • Generous discounts on food & beverage, apparel, and outdoor gear.
  • Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more.
  • 401(k) plan with generous company match.
  • Paid parental leave of up to 6 weeks for eligible employees.
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