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About the position
The Email Content and Automation Specialist is a key marketing and communications team member supporting two divisions within the Office of the Provost - Digital Education and Learning Technology Applications (DELTA) and NC State Continuing and Lifelong Education (NCSCaLE). In this role, you'll support the organic and paid marketing and communication goals of the Marketing and Communications team using a CRM or marketing automation tool to support audience engagement and lead generation. The ideal candidate is driven and detail-oriented, with foundational to intermediate experience in email marketing and marketing automation, and wants to deepen their expertise and contribute to pipeline growth and customer experience.
Responsibilities
- Support the organic and paid marketing and communication goals of the Marketing and Communications team.
- Utilize a CRM or marketing automation tool to enhance audience engagement and lead generation.
- Assist in content writing for email marketing and marketing automation campaigns.
- Build workflows, create landing pages, manage lists, and analyze reports using HubSpot Marketing Hub or similar tools.
Requirements
- Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
- Experience in content writing, including supporting email marketing and/or marketing automation.
- Hands-on experience with HubSpot Marketing Hub or a similar marketing automation tool.
- Strong understanding of audience segmentation, engagement, and lead-nurturing tactics.
- Strong understanding of email best practices and performance reporting.
- Familiarity with lifecycle marketing strategies and customer journey mapping.
- Understanding of marketing strategy and application.
- Detail-oriented with strong organizational and communication skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Basic HTML/CSS for email formatting.
Nice-to-haves
- Experience or passion for marketing higher education programs in the online and/or continuing education market.
- Automation systems certifications (e.g., HubSpot, etc.).
- Experience supporting lifecycle marketing practices.
