Email & App Marketing Associate , Zappos

Zappos•New York, NY

4d•$53,200 - $113,700

About The Position

Zappos is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for marketing cloud platform. The successful candidate will be highly organized and able to thrive in a fast-paced environment.

Requirements

2+ years of professional non-internship marketing experience
1+ years of Salesforce, Tableau, Vidyard, and Excel experience
1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
2+ years of scripting language, or 2+ years of software development experience
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
Knowledge of API frameworks
Experience with CRM tools like Salesforce
Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
Experience working with a major brand or entertainment company in project/production management
Experience using data visualization tools
Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
Knowledge of database systems and SQL
Experience building and formatting web pages and email templates
Experience in online retail operations or similar field
Experience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment

Responsibilities

Code, build and test email communications and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Implement lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce