Electronics Product Marketing Intern

ASSA ABLOY•Lake Forest, CA

1d•Hybrid

About The Position

This role is responsible for assisting the Electronics Product Marketing team in current strategic initiatives. This individual will have the opportunity to gain valuable experience with multiple functions of marketing, including channel, brand and digital marketing, while working for a global consumer products company. Must be available to work onsite in our Lake Forest office 3 days a week for our hybrid schedule – Tuesday, Wednesday and Thursday. Will be remote Mondays and Fridays.

Requirements

Self-motivated with a strong work ethic
Strong problem-solving skills
Strong organizational skills
Analytical and data oriented
Collaborative and well spoken
Effective communicator, both written and oral
Requires a 4-month commitment (Summer: June-September)

Nice To Haves

Completed or working toward a college degree, preferably in Marketing / Business
Previous internship or related experience in marketing or communications is a plus

Responsibilities

Level-up our commercialization assets on a variety of our electronic products
Through data analysis, help identify Ecom product opportunities and setup new SKUs to compete in that space
Support product team on NPI launches including developing launch materials, coordinating commercialization asset development and SKU documentation creation
Help identify low performing SKUs and lead end of life process
Establish cadence between customer service and product marketing to prioritize voice of consumers
Help conduct multiple research surveys regarding customer feature hierarchy and content preferences
Help identify areas of the website that need to be cleaned up and improved
Help identify product mix improvements in retail stores
Help create collaboration process between Channel marketing and Product marketing, establishing priorities and accountability on progress
Provide additional support on special projects as assigned