About the position
The Field Executive Director is responsible for leading, managing, and developing their team of Field Leaders to drive and execute the delivery of retail sales, and enable them to build relationships with retail store teams through effective management, leadership, education and coaching of ELC store and counter staff and freelancers. They oversee and lead regions/territories that are comprised of Specialty-Multi and Department Store channels, with a strong focus on the Specialty-Multi Channel. They lead the creation and maintenance of strategic partnerships with retailers and oversee the execution of seasonal brand plans/promotional calendars as well as the creation of local plans and events to drive enthusiasm and engagement with the customer. The Field Executive Director will work key business hours, including weekends, during high traffic periods to support brand priorities and staff development.
Responsibilities
- Achieves sales and profitability target in Region
- Achieves profitable sales plans and increases market share by leading and developing team to achieve sales objectives and implementing education and marketing strategies, coordinating with company umbrella.
- Maintains sales volume and product mix by adding regional relevance to local education and marketing strategies without compromising brand equity.
- Directs and drives field focus using the brand account management strategies to ensure market-level strategic and business objectives are met.
- Directs and supports the consistent implementation of Brand and ELC company initiatives.
- Directs and supports social media and digital engagement of consumers, including execution of virtual events.
- Evaluates sales performance against investment and is accountable for profitable achievement of sales for assigned region.
- Maximizes potential of Specialty-Multi channel by requesting and advocating for corporate level events in Specialty-Multi channel.
- Develops Field Executives/ Field Executive Sales Managers/ Field Sales Directors.
- Provides direction to Field Leaders to ensure corporate objectives are communicated and met.
- Develops the talent and capabilities through accompanying store visits, regular management meetings and one-on-ones.
- Drives implementation in education delivery, deploying digital/social network tools to extend reach, improve pace and increase relevance.
- Cascades sales, education and market strategies to Field and Retailer to align and engage teams in the vision.
- Partner with central education teams to develop and host relevant brand, product, and skills seminars.
- Establish sales objectives by forecasting annual sales goals for regions and territories.
- Effective management on Expense lines including In-Store, Freelance, T&E, Hours Utilization/Selling Cost.
Requirements
- 10+ years of experience preferably in the Beauty Industry.
- Strong sales leadership experience with proven results in achieving profitable sales plans and driving sales growth.
- Able to lead, inspire and motivate a team of Field Leaders, establish a clear sales vision, and to develop top talent.
- Deep understanding and appreciation for brand equity and relevance.
- Understanding of brand products and the attributes that drive consumer purchasing behavior.
- Strong social media and digital engagement skills.
- Strong communication skills to represent the voice of the Field.
- Excellent communication skills, written and verbal.
- Ability to recruit, coach and develop field leaders to achieve goals.
- Ability to see and anticipate opportunities and develop action plans.
- Enthusiastic mentor and strategic thinker.
- Ability to work in a fast-paced collaborative environment with multi-unit management skills.
- Proficient in Microsoft Office (Word, Excel, and Outlook).
- Ability to work retail hours including days, nights, weekends, holidays, and special events based on the needs of the business.
- Ability to lift at least 30lbs.
- Must have a valid driver's license to operate ELC Fleet vehicle.
Benefits
- Health insurance coverage
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
