EIM Email Marketing Intern

Travelers • Hartford, CT

409d • $47,840 - $52,000

About The Position

The Email Marketing Intern position at Travelers is designed for individuals interested in gaining hands-on experience in marketing and communications. This role focuses on supporting the Enterprise Integrated Marketing team by enhancing lifecycle marketing and personalization efforts, particularly for business insurance emails. Interns will engage in various activities that provide insight into the marketing field and opportunities for networking with leadership and management.

Requirements

• Cumulative GPA of 3.0 or greater.
• Currently enrolled in an Undergraduate or Graduate program with a focus on Marketing and/or Communications.
• Must be 18 years of age to apply.
• Legally authorized to work in the United States now and in the future.
• Strong verbal and written communication skills.
• Intermediate skills in PowerPoint and Excel.
• Experience using SQL or MS Access.
• High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.
• Experience with persuasive writing.
• Ability to think outside the box and stay updated with the latest digital trends.
• Strong project management skills.
• Basic analytical skills.

Responsibilities

• Support Business Insurance customer email marketing strategy, including data hygiene and lifecycle marketing recommendations.
• Assist in segmentation and content strategy for the Business Insurance agent monthly email newsletter using insights from Salesforce Marketing Cloud's AI capabilities.
• Provide targeting and data support for Account Based Marketing campaigns.
• Participate in data hygiene and governance efforts.
• Offer ad-hoc training support for the Email Center of Excellence.

Benefits

• Performance-based cash incentive awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Industry: Insurance Carriers and Related Activities
• Education Level: No Education Listed