EE Program Marketing Coord

PPL Corporation•Allentown, PA

About The Position

PPL Electric Utilities delivers safe, reliable and affordable electricity to more than 1.4 million homes and businesses throughout its 29-county service territory in eastern and central Pennsylvania. Through smart investments and innovation, it has built one of the most advanced electric grids in the United States. And, with over a century of expertise, PPL Electric remains focused on continuing to build the utility of the future, today. Regularly ranking among the country’s best utility companies for reliability and customer satisfaction, PPL Electric has won numerous awards, including 30 J.D. Power Awards for providing top-quality service to residential and business customers. PPL Electric is a major employer and an active supporter of the communities it serves. Empowering employees, community members and initiatives across its service territory through volunteerism and investments in organizations that support education, sustainability, and wellbeing. Overview The Program Marketing Coordinator will support the company's energy efficiency and conservation (Act 129) marketing initiatives with the planning, review and execution of program marketing materials to ensure brand consistency across all channels. Additionally, the role assists in coordinating related events, sponsorships and field team activities

Requirements

2 plus years of experience in a marketing or communications role required
Strong written and verbal communication skills
Excellent content curation and copywriting/copyediting skills.
Experience with social media and related advertising platforms
Proficiency in Microsoft Office (Word, Excel, Powerpoint and Outlook) and familiarity with marketing software (e.g. Salesforce Marketing Cloud, Sprinklr, or similar)
Excellent organizational and project management skills
Ability to work independently and collaboratively in a fast-paced environment

Nice To Haves

Basic understanding of SEO, SEM and Google Analytics
Advanced knowledge of Word, Excel, PowerPoint and Outlook
Extensive experience with social media and related advertising platforms
Experience with Sprinklr, Hootsuite, Salesforce Marketing Cloud, Google Analytics, Wordpress and mobile SMS communications a plus
Experience working with a regulated utility company
Excellent attention to detail

Responsibilities

Coordinate production of program marketing and promotional materials among conservation service providers (CSPs), the communications and marketing department and advertising agencies.
Thoroughly edit and proofread content for grammar, punctuation, style, and accuracy, ensuring adherence to brand guidelines and maintaining consistency across all materials.
Write a variety of marketing material tailored to various communication platforms.
Review and ensure all marketing materials and program microsites align with our brand guidelines.
Maintain editorial calendars and ensure timely delivery of projects.
Support the planning and execution of energy efficiency and conservation events and webinars.
Sponsorship activation, creative development, budgeting, and invoicing.
Ensure content provides clear benefits to target audience, resonates with our customer base and conveys the brand voice and personality, and meets high-quality standards.
Support the strategy and execution of digital and multi-channel campaigns, tactics and programs by collaborating with interdepartmental teams and external agencies as it relates to the company’s energy efficiency and conservation programs.
Support social media and blog strategy to align with exceptional customer experience standards for assigned business unit ensuring corporate best practices are followed.
Partner with internal resources to execute editorial calendar and social media calendar for vertical and global content.
Support energy efficiency and conservation CSPs and advertising agency.
Collaborate with internal teams and external vendors to ensure brand consistency.
Provide consistent brand voice and tone across all mediums.
Assist with editorial calendar planning, budget tracking, invoice processing, meeting coordination and asset management for record retention.
Serve on the emergency on-call roster and be prepared to manage and support customer engagement during crisis.
Performs other duties as assigned.
Complies with all policies and standards.