Education Market Development Lead

Hi Rasmus•Nashville, TN

1d•$75,000 - $130,000•Remote

About The Position

Hi Rasmus is expanding into a high-impact new market: U.S. school districts. We already partner with forward-thinking schools, and now we’re looking for someone to help us grow those relationships into a repeatable, scalable school district sales motion—with heart, strategy, and hands-on execution. This is a unique, full-cycle, player-owner role for someone who thrives wearing many hats, building trust from the ground up, and shaping how a new market understands our platform and mission. You’ll work closely with our CCO, whose leadership is rooted in clinical expertise, deep care for outcomes, and founder-led vision. You’ll help translate those insights into outreach, demos, pilots, procurement, and expansion—owning the cycle end-to-end while helping define what “school success” looks like here. This role is ideal for someone who: Loves B2B SaaS sales + market creation Can think strategically and act independently Is energized by complex sales cycles (discovery, pilots, stakeholders, procurement, implementation) Enjoys building new sales pathways, not following old ones Can help us scale a motion bigger than our current team size, while staying hands-on in selling

Requirements

3+ years in B2B SaaS sales, SDR, or AE roles
Proven ability to navigate complex, multi-stakeholder sales cycles
Experience selling into schools, education procurement, or public sector markets
Comfort working end-to-end in sales cycle while shaping new market motions
Strong communication skills managing up and working closely with founders/execs
Curiosity + resilience + high ownership mindset

Nice To Haves

Familiarity with funding cycles, procurement, or pilot design in school districts
Background in behavioral health, special education, or mission-driven tech

Responsibilities

Build pipeline in school districts by identifying high-impact regions, stakeholders, and pilot pathways
Expand our current school partnerships into district-wide opportunities
Research funding cycles, procurement pathways, district needs, and decision rights
Lead outreach that converts curiosity → demos → guided trials → district expansion
Own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment.
Run discovery calls, demos, and stakeholder alignment sessions
Partner closely with Customer Success to shape ideal district onboarding and enablement processes
Translate district discovery, objections, and active customer outcomes into clear market signals
Partner with Product and CCO to inform school-specific MVP scope, packaging, and pricing hypotheses
Help validate what is required vs nice-to-have for district adoption and renew
Work directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategy
Partner with VP of Sales on forecasting, pipeline health, and district deal strategy
Collaborate with Product + Customer Success to inform district needs and platform opportunities
Build school district sales motions that are clear, direct, and neurodiverse-friendly
Codify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion plays
Share learning back across Commercial and cross-org teams
Model feedback and collaboration that builds trust quickly in a small team
Expand from individual school partnerships into district-wide ARR
Build predictable pipeline engines in 5–10 new school districts
Improve time-to-pilot and time-to-procurement close rates
Establish reusable frameworks for school district outreach and expansion
Contribute meaningfully to net-new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocity
Shape what school success looks like here, measured by impact + ARR growth

Benefits

100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower
Professional development opportunities
Room for growth within the company
Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
All Parents/Caregivers: 6 weeks fully paid
Birthing Parents: Up to 14 weeks paid
Fully remote and flexible work environment—work from wherever feels right!
Opportunity to make a meaningful impact in the Autism healthcare space