Editorial Content Specialist

Kraken

75d

About The Position

As a member of the Organic Growth team at Kraken, you will be responsible for writing effective and compelling content across a range of sales, product, and brand deliverables. This includes creating landing pages, video scripts, presentations, fact sheets, emails, push notifications, display ads, paid social/search content, blogs, educational materials, and long-form thought leadership pieces. You will distill value propositions and tailor messaging to defined client segments across various channels, collaborating with Product Marketing, Growth, Data, Product, Design, and Subject Matter Experts (SMEs) throughout the organization to support and facilitate the launch and optimization of marketing campaigns and initiatives. Additionally, you will optimize current and future deliverables based on data-informed learnings.

Requirements

• Passion for finance, economics, markets, technology, and all things crypto.
• 4+ years experience in copywriting, content strategy and development, or digital marketing in Finance or Technology.
• Experience simplifying complex technical concepts for a sophisticated audience segment.
• Excellent oral and written communication skills.
• Comfort in navigating ambiguity and shifting priorities.
• Ability to handle a high volume of deliverables simultaneously without compromising quality or missing deadlines.
• Strong organizational ability and attention to detail.
• High level of accountability and say-to-do ratio.
• Knowledge and understanding of finance and/or cryptocurrency markets, technology, ecosystem, and ethos is a big plus.
• Bachelor’s degree.

Nice To Haves

• Experience writing marketing, short- and long-form content within the crypto space.

Responsibilities

• Write effective and compelling content across various deliverables including landing pages, video scripts, presentations, and blogs.
• Distill value propositions and tailor messaging to defined client segments across various channels.
• Collaborate with Product Marketing, Growth, Data, Product, Design, and SMEs to support marketing campaigns.
• Optimize deliverables based on data-informed learnings.

What This Job Offers

• Education Level: Bachelor's degree