Ecommerce Specialist

electrolit USAHouston, TX
194d

About The Position

The E-Commerce Specialist will be responsible for managing, optimizing, and monitoring Electrolit's online sales channels to drive revenue, enhance the customer experience, and ensure consistent branding. You'll play a critical role in creating and updating product listings, managing asset inventory, executing online promotions, and collaborating with cross-functional teams to align e-commerce strategies across convenience, drug, grocery, and mass retailer platforms. You will also be responsible for maintaining Electrolit's PIM platform (Salsify), auditing retailer e-commerce sites for accuracy and consistency, and managing Electrolit's DTC site to ensure a seamless and high-performing online presence.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field
  • Minimum of four (4) years of experience in PIM and Digital Shelf management, preferably within the CPG industry
  • Strong proficiency and hands-on experience with Salsify (PIM) platform
  • In-depth knowledge of the consumer goods industry
  • Experience in the beverage industry is a plus
  • Advanced skills in Microsoft Office, particularly PowerPoint and Excel

Nice To Haves

  • Fluent in English, Spanish is a plus

Responsibilities

  • Manage Electrolit's central repository for all product information and assets, ensuring accuracy and consistency across regional and channel-specific content
  • Create and maintain PIM product listings for all Electrolit SKUs, including core products, zero, powders, and innovation lines
  • Audit and implement channel mapping and syndication strategies for targeted retailers, optimizing both above-the-fold and enhanced content product listings
  • Collaborate with cross-functional teams to execute key brand initiatives and identify innovative opportunities for incremental growth in the e-commerce channel
  • Oversee the development and distribution of all digital shelf assets for PIM syndication and internal use
  • Provide timely and clear communication on brand activity and key retailer digital shelf updates to internal business partners
  • Research customer preferences and analyze product performance to inform effective product positioning and branding strategies
  • Partner with internal Key Account Managers (KAMs) to understand business needs to deliver best-in-class optimization plans
  • Develop and track metrics to evaluate the effectiveness and ROI of digital shelf marketing initiatives
  • Perform other duties as assigned
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