Ecommerce Merchandising Manager

Ascend Learning•Chicago, IL

58d•Remote

About The Position

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. For over 37 years, National Academy of Sports Medicineâ (NASM) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals. WHAT YOU'LL DO Responsible for ecommerce merchandising strategy, including promotional strategy, discount laddering, product journey, and successful promotional campaign performance across all marketing channels. This role is responsible for developing data-driven eCommerce shopping and user experience initiatives across the entire customer journey, driving high-value customers to contribute to both New Customer AOV and total LTV. The eCommerce Merchandising Manager spearheads the omnichannel retail promotional process from ideation through analysis. This role will utilize web analytics, A/B experimentation, pricing psychology, discount laddering, and bundling opportunities to play a pivotal role in the evolving marketing strategy. WHERE YOU'LL WORK This position will work remote in the United States.

Requirements

Bachelor's degree required, preferably in marketing, business, or equivalent work experience
7+ years' experience in e-Commerce marketing, merchandising, and/or website management
5+ years of Managing eCommerce promotions and onsite merchandising, including discount/pricing sensitivity analysis
Project management experience, proven experience working across departments and coordinating many moving pieces to get a promotion launched
Effective and efficient use of platforms and tools to do the job which includes but are not limited to, Adobe Commerce and AEM, Wrike, Sitefinity, Magento, Ensighten, Hotjar, Google Analytics, Dynamics 365, Tableau, Teams, SharePoint, Jira, Confluence, Figma, Outlook, Word, Excel, PowerPoint, Visual Studio Code, Photoshop, Illustrator, Acrobat, XD, IDE or text editor experience, Hubspot, Google Tag Manager, Optimizely and web language such as HTML, JSON and CSS
Must be a creative thinker, analytical thinker, and problem solver and thrive in a fast-paced environment.
Excellent project management, organizational, and analytical skills. Proven ability to continuously improve processes.
Stellar attention-to-detail, as this position will be responsible for pricing
Excellent communication skills, both written and verbal.
Be a self-starter. Ability to work and deliver with limited management requirements.
Excellent copywriting and editing skills
An eye for design; ability to work with designers to execute a vision
Strong computer literacy. Able to learn new programs quickly and easily

Responsibilities

Strategize and manage the company promotional calendar for onsite, SDR, email, paid media, influencer and affiliate offers on a quarterly basis
Ensure accuracy and completion of all onsite promotions and special offers
Ideate new A/B experiments with a primary emphasis on improving Revenue per User (RPU), new customer AOV and capitalizing on new merchandising opportunities
Lead the cohesive, cross-channel creative strategy for promotional campaigns from concept to completion, including ideation of themes, creating, redesigning, reviewing, approving and revising copy, and reviewing all creative assets utilized across all channels
Responsible for all on-site product and bundle launches on nasm.org and afaa.com, including but not limited to:
Defining product positioning, promotional strategy, and any upsell and/or bundle opportunities
Managing all e-Commerce updates related to launch, including Product Description Page (PDP) content, navigation updates, development needs, promo code management, and cross-channel impact
SKU importation and management
Organizing both internal and external QA
Own product launches and any post-launch action items
Reporting on product performance, with a strong emphasis on improving web AOV, new customer AOV, and product mix, to measure effectiveness and strategize additional optimization opportunities
Analyze data, including but not limited to web analytics, heatmaps, and session recordings. Utilize analytics to inform on-site marketing strategy, optimize sales and provide a seamless customer purchase journey
Direct Merchandising and Promotional Specialist to execute on the merchandising and promotional vision through promotional review meetings and weekly 1:1's
Supervise vendors to ensure all 3rd party managed on-site marketing messaging is consistent, effective, and accurate
Review, manage, and prioritize incoming promotion and merchandising requests from other departments
Identify new ways to promote special offers on-and-off-site, continuously testing and optimizing to maximize sale potential