Ecommerce Marketing Specialist, Mobile Apps

Trulieve

1d•Remote

About The Position

Trulieve is seeking an Ecommerce Marketing Specialist, Mobile Apps to support the execution, quality, and continuous improvement of content within our mobile app & website workflows. This is a hands‑on, individual contributor role focused on managing app content, ensuring accuracy and consistency, and applying mobile‑first UX best practices to improve customer experience and ecommerce performance. This role works closely with digital marketing, e-commerce, product, and creative teams to publish and maintain app content, perform QA testing, support feature rollouts, and identify content and UX optimization opportunities based on user behavior and performance insights. This role will also be responsible for the day‑to‑day coordination of the mobile app content changes, business updates, and website as needed. The specialist partners with digital marketing, ecommerce, product, and creative teams to manage app content updates, QA test releases, support feature rollouts, and apply UX best practices to improve how customers interact with content across the app.

Requirements

Bachelor’s degree, relevant certifications, or equivalent practical experience in Digital Marketing, Ecommerce, Mobile UX, Web/App Content, or a related field.
1–3 years of experience managing content for mobile apps, ecommerce platforms, or mobile‑first digital experiences.
Hands‑on experience authoring and publishing content using Adobe Experience Manager (AEM) or a similar enterprise CMS.
Experience supporting app content updates, QA testing, and release coordination in a fast‑paced environment.
Strong attention to detail with proven ability to identify content, formatting, and UX issues before release.
Solid understanding of mobile‑first UX principles, accessibility standards, and content best practices.
Familiarity with mobile app analytics tools
Working knowledge of basic HTML and SEO considerations for mobile and app environments.
Strong written and verbal communication skills, including proofreading and content review.
Highly organized with the ability to manage multiple priorities and deadlines independently.
Comfortable collaborating cross‑functionally while owning execution of assigned work.

Responsibilities

Manage and update content across the mobile app and supporting website workflows using the app CMS and Adobe Experience Manager (AEM).
Author, review, publish, and QA app content including product information, imagery, banners, promotions, announcements, and business updates.
Coordinate and execute day‑to‑day mobile app content changes to support marketing initiatives, ecommerce priorities, and operational updates.
Perform QA testing on app pages, content updates, releases, and new features to identify bugs, formatting issues, broken links, and content errors.
Partner closely with digital marketing, ecommerce, product, UX, and creative teams to support feature rollouts, enhancements, and promotional campaigns.
Apply mobile‑first UX best practices to content structure, layout, and presentation to improve usability and customer experience.
Monitor in‑app user behavior, engagement, and performance metrics to identify content and UX optimization opportunities.
Collaborate with creative and design teams to ensure assets are properly sized, optimized, and implemented for mobile app placement.
Support app enhancements, feature migrations, and new content rollout processes from a content readiness and QA perspective.
Ensure all content meets brand standards, accessibility guidelines, and app store requirements.
Provide day‑to‑day coordination and guidance for mobile app content updates, including working with AEM content authors as needed.
Maintain documentation for app content workflows, publishing standards, and QA processes.