eCommerce Marketing Specialist I
About The Position
Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for over 50 years! Our global organization consists of several business divisions ranging from jewelry, apparel, to collectible coins and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe. We are seeking a results-driven Marketing Specialist to manage the day-to-day execution and optimization of our paid social campaigns, with a primary focus on Meta platforms (Facebook & Instagram). This individual will play a key role in launching campaigns, managing budgets, analyzing performance, and proactively identifying growth opportunities. This is an ideal opportunity for someone who thrives in a performance-oriented environment, takes an entrepreneurial approach to problem solving, and enjoys collaborating cross-functionally to drive measurable impact.
Requirements
- Bachelor’s degree in Marketing, Finance, Accounting, Marketing and Technology Management
- 2+ years of hands-on experience managing paid social campaigns, preferably on Meta
- Experience launching and managing paid social campaigns, including daily optimization and budget management.
- Strong analytical skills with the ability to review performance data and make informed adjustments.
- Experience running creative tests and audience experiments to improve results.
- Proactive, solution-oriented mindset with a willingness to test and learn.
- Strong communication skills and ability to collaborate with cross-functional teams.
- Highly organized with the ability to manage multiple campaigns at once.
- Proficiency in Meta Ads Manager and familiarity with reporting tools and Excel.
- Understanding of consumer messaging and how to position products effectively in ads on social platforms like Meta and TikTok.
- Comfortable sharing performance updates and insights with stakeholders.
- Familiarity with Power Automate and emerging AI-based technologies.
Nice To Haves
- Management of internal or external client relationships is a plus.
Responsibilities
- Launch and manage paid social campaigns primarily on Meta platforms.
- Oversee daily budgets and performance optimizations against revenue and ROI goals, using data-driven insights to continuously improve results.
- Develop and oversee A/B and multivariate testing plans across creative, audience segmentation, bidding, and optimization tactics—grounded in performance data and platform insights.
- Proactively develop new campaign ideas, creative concepts, and growth strategies.
- Collaborate closely with product line experts to align on product priorities, launch timing, and creative.
- Stay current on paid social trends and platform updates to identify profitable growth opportunities.
- Leverage and integrate AI tools within daily workflows to enhance efficiency, improve decision-making, and profitably scale managed campaigns.
- Adapt quickly to shifting priorities in a dynamic marketing environment
- Collaborate cross-functionally with creative, analytics, and product teams to brief, launch, and iterate on performance-driven assets.
- Create analytical reports pertaining to campaign performance.
- Deliver regular performance updates and actionable insights to stakeholders
- Recommend KPI-driven strategies and present confidently to senior and cross-functional leadership
- Stay ahead of platform changes and digital marketing trends, proactively applying new tactics and best practices to improve performance.
Benefits
- Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
- Professional Development Program
- Mentor Program
- LinkedIn Learning
- Business Casual Work Environment
- Health and Dental Insurance
- Vision
- Life Insurance
- Disability Insurance
- Paid Time Off (PTO)
- Direct Deposit
- Credit Union
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Employee Referral Bonus Program
- 401(k)
- Profit Sharing
- Tuition Reimbursement
- Toastmaster’s memberships
- Peer Recognition Program
- Product Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
