Ecommerce Leader

The People Brand

121d • $200,000 - $220,000

About The Position

The Ecommerce Leader will own the digital commerce strategy and execution, driving both revenue growth and brand equity across direct-to-consumer channels. This role requires a balance of commercial acumen and brand stewardship—knowing what product matters most to the consumer, how to highlight it with distinction, and how to connect storytelling, merchandising, and data-driven decisions to fuel sustainable performance.

Requirements

• 5+ years of ecommerce leadership experience; 2+ years with a $200M+ B2C/B2B apparel or footwear brand preferred.
• Proven success delivering channel revenue and profitability growth while protecting premium brand equity.
• Strong financial acumen with P&L ownership and experience translating KPIs and analytics into action.
• Expertise in ecommerce merchandising, content presentation, and consumer journey best practices.
• Deep knowledge of SEO, site navigation, and optimization techniques specific to apparel or footwear.
• Experience developing strategic plans, roadmaps, and business cases that balance growth and brand stewardship.
• Skilled in cross-functional collaboration with product, planning, creative, and marketing to deliver results.
• Strong leadership and coaching skills, with the ability to build high-performing teams.
• Bachelor’s degree required.

Nice To Haves

• Outdoor Industry experience preferred.

Responsibilities

• Own the ecommerce P&L, delivering revenue and profitability targets while maintaining a premium brand experience.
• Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities.
• Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance.
• Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion.
• Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms.
• Collaborate with Content, Creative, and Marketing to ensure storytelling is integrated across the digital ecosystem.
• Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets.
• Drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption.
• Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions.
• Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions.

Benefits

• $200,000 - $220,000 a year

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1-10 employees