Ecommerce Growth Manager

CANNON SECURITY PRODUCTS INC•El Paso, TX

About The Position

The E-commerce Growth Manager will be responsible for accelerating Cannon’s direct-to-consumer (DTC) and Amazon business through strategic planning, hands-on execution, and continuous optimization. This role owns online revenue growth and will manage all aspects of our Shopify and Amazon platforms — from traffic and conversion optimization to merchandising, content, and performance analytics. This is a highly hands-on role ideal for someone who thrives at the intersection of growth strategy, marketplace management, and technical execution. Why Join Cannon Opportunity to help build and scale a fast-growing internal e-commerce business High visibility role with direct impact on company growth Ability to shape strategy, tools, and future team structure Work with established brands and expanding digital channels

Requirements

3–6+ years of hands-on e-commerce experience
Proven experience managing: Amazon Seller Centra Shopify platforms
Strong understanding of: E-commerce merchandising Conversion optimization Online customer journeys
Experience managing Amazon advertising
Working knowledge of HTML, CSS, and basic web development
Strong analytical and problem-solving skills
Ability to manage multiple projects and priorities

Nice To Haves

Experience in consumer durables, hard goods, or regulated products
Familiarity with Amazon Brand Registry and A+ Content
Experience with: Google Analytics Shopify apps and integrations Email/SMS platforms (Klaviyo or similar)
Experience scaling an e-commerce business
Growth-minded and results-driven
Comfortable owning revenue performance
Hands-on and execution-focused
Highly organized with strong attention to detail
Comfortable working in a fast-paced, entrepreneurial environment

Responsibilities

Own and grow DTC (Shopify) and Amazon channel revenue
Develop and execute e-commerce growth strategies focused on: Traffic growth Conversion rate optimization (CRO) Average order value (AOV) Customer retention
Identify and test new growth opportunities, tools, and platforms
Manage Amazon Seller Central accounts
Optimize product listings (titles, bullets, descriptions, A+ content)
Oversee pricing, promotions, and deal strategies
Manage Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
Monitor inventory, forecasting, and in-stock performance
Analyze marketplace data to improve ranking, visibility, and profitability
Manage and optimize Shopify storefront performance
Improve user experience, site navigation, and conversion funnels
Implement product merchandising best practices
Execute landing pages, promotional campaigns, and seasonal initiatives
Collaborate on email, SMS, and remarketing strategies
Perform light web development and site maintenance HTML/CSS Theme customization App integrations
Partner with internal teams or external vendors as needed
Ensure site speed, mobile optimization, and overall performance best practices
Track KPIs including: Revenue growth Conversion rates Traffic source ROAS Customer acquisition cost
Build regular performance reports and insights
Use data to drive continuous improvement and decision-making
Work closely with Marketing, Product Development, and Operations teams
Align promotions, launches, and content across channels
Support new product introductions through e-commerce channels