Ecommerce Business Manager (Hybrid - El Segundo, CA)

Belkin•El Segundo, CA

2d•Hybrid

About The Position

The eCommerce Manager is an integral member of the Belkin Sales team, owning the critical commercial spine of Belkin.com. This role leads product activation for Belkin.com (and supports TikTok Shop coordination), lifting conversion and revenue while landing product launches on time. The eCommerce Manager will partner closely with the Director of DTC to drive commercial levers and revenue drivers. The person in this role will use sound judgment, work with urgency, and deliver high-quality work that aligns with Belkin brand standards and digital objectives. The role is expected to demonstrate initiative in resolving issues and suggesting innovative and efficient solutions to achieve goals. The role is highly collaborative and requires partnering cross-functionally with the Planning, Digital Marketing (DM), Information Technology (IT), Product Marketing (PM), and Customer Advocacy (CA) teams to achieve success.

Requirements

5+ years in eCommerce site merchandising/category management and promotions for a product‑led DTC or retailer; consumer electronics/accessories experience a plus
Hands‑on experience administering a commerce platform (Salesforce Commerce Cloud preferred)
Strong grasp of GA4 and eCommerce KPIs; familiarity with Google Tag Manager and event basics.
Advanced Excel (formulas, pivots, Power Query) for merchandising and pricing analysis.
Bachelor’s degree in marketing, business, or related field.

Responsibilities

Site Merchandising and Category Management
Support the DTC strategy, ensuring alignment with broader company objectives.
Drive online sales by optimizing site performance, user experience, and executing promotional campaigns.
Own category performance and assortment, including hero vs. long‑tail strategy and product placement rules that maximize add‑to‑cart (ATC) and revenue.
Do hands‑on merchandising in Salesforce Commerce Cloud (pages, slots, rules, badges, redirects).
Define onsite search merchandising strategy: filters/facets (watts, ports, cable length, MagSafe/Qi2, compatibility), synonyms, zero‑result reduction, and search results sort rules.
Partner with DM to understand product taxonomy and optimize website navigation to help customers easily find products.
Lead PDP/PLP standards and hygiene sprints for top SKUs: accurate copy/specs/attributes, comparison tables, compatibility matrices, badges (new, best seller, fast charge), reviews/Q&A coverage.
Design and implement bundles and cross‑sell (e.g., charger + cable + screen protector; “Works with iPhone/Samsung”; “Complete your setup”) strategies to maximize units-per- order.
Ensure feed quality for Google Merchant Center and social catalogs (titles with watts/ports/length/tech, product type taxonomy, GTIN/brand hygiene); coordinate updates with Feedonomics and partners.
Product Lifecycle
Own the end-to-end Belkin.com product lifecycle, from product activation and NPI launch to managing the EOL process.
Partner with the TikTok Shop Manager to align NPI launch SKUs and messaging.
Lead cross-functional NPI planning meetings and coordinate NPI launches with Planning, PM, DM and other teams.
Contribute to product activation/go‑to-market/commercialization plans to help create demand and maximize NPI sales once SKUs are live.
Champion continual NPI process improvement to ensure products launch on time, with inventory and complete product information in all applicable regions (currently US and Canada) and channels (currently Belkin.com and Tik Tok Shop).
Manage EOL/clearance plans and long‑tail governance (pricing strategy, placements, redirects).
Product Monetization
Own the promotion calendar and cadence; design channel‑safe offers that protect margin and sell‑through (BFCM, Prime-adjacent, seasonal).
Own product promotion strategy, planning, execution and orchestration.
Ensure promotions are well-planned and designed to strategically maximize sell‑through.
Brief cross functional teams (e.g., DM, Planning, Finance, CRM, paid media) on support requirements and timing.
Configure promotions on the eCommerce platform (Salesforce Commerce Cloud) and do regular and sale price management as needed.
Work closely with the Director of DTC to do commercial analysis, sales planning, and maintain current SKU-by-SKU unit and revenue sales outlook.
Product Insights & Product KPIs
Partner with DTC Analyst to maintain weekly scorecards to track KPIs and provide insights to inform action plans.
Own product-related performance KPIs: Findability : zero‑result search rate; % of sessions using filters; PLP click ‑ through. Conversion : PLP-to-PDP and PDP-to-ATC CVR, overall CVR by category; PDP content completeness; product review coverage and Q&A response time. Monetization : Attach rate (e.g., cable with charger; protector with case); promo sell‑through on priority SKUs; revenue per session; OOS % for top SKUs. Product Revenue (e.g., per business unit and other segments).