eCommerce B2B Channel Marketing Manager
About The Position
At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. Your Role at Delta Faucet The eCommerce B2B Channel Marketing Manager’s primary responsibility is to develop marketing strategy to build loyalty and consideration with Pros who shop online. They will be an expert in this fast-growing segment of the market and responsible for developing a comprehensive marketing strategy to achieve annual revenue growth goals. This role partners closely with the eCommerce and brick & mortar sales teams to manage the channel strategically as one winning team.
Requirements
- 5 Years of Experience in B2B Marketing, Home Improvement Marketing, Retail or eCommerce
- Ability to quickly adapt and change to a continuously evolving market
- Strong analytical capability – must be able to analyze data to inform decision making
- Collaborative mentality with ability to build relationships with customer
- Degree in Marketing, Analytics, Business or related field
Nice To Haves
- Omni-channel marketing experience preferred
- Passion for digital marketing
- Strategic marketing leader with a drive for results.
- Comfortable building new programs.
- Willing to adapt to a quickly changing environment.
- A successful candidate will use data to drive a marketing strategy and decision making.
- Collaborative teammate who can establish relationships, both internally and externally.
Responsibilities
- Develop and execute the strategic roadmap for the B2B eCommerce channel.
- Conduct target audience research and segment analysis
- Develop programs to build Delta’s pro relationships online
- Identify and activate opportunities to grow the professional installer segment through targeted B2B marketing.
- Parter with brand to develop digital content for B2B pro marketing
- Develop sales enablement content, training materials and host training for B2B pro sales representatives
- Collaborate cross-functionally with sales, marketing, product, and digital teams to align channel initiatives.
- Monitor performance metrics and KPIs to ensure channel growth and profitability.
- Stay current on industry trends, technologies, and customer behaviors to inform strategy.
- Partner with Brand to execute full funnel campaigns and strategies in eCommerce
Benefits
- Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
