eCommerce Analyst

Implus

About The Position

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Balega, Harbinger, TriggerPoint, Perfect, Sport-Brella, DryGuy, SKLZ, RockTape, Sof Sole, Stabil, Spenco, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Forcefield. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide. At Implus we are committed to creating and sustaining an inclusive culture. We encourage & value different perspectives and are seeking an eCommerce Analyst who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds POSITION SUMMARY: As an eCommerce Analyst, you will gather, analyze and present data related to our eCommerce. You will play a vital role by providing actionable insights that optimize marketing strategies, enhance sales performance, and inform business decisions to help grow our eCommerce business. Work closely with our National Account Managers, Digital Retail Media manager and Operations and play a key role in coordinating, implementing and tracking promotions. You should be someone eager to take the next step in your career and to drive best-in-class business analytics.

Requirements

Proven experience as an ECommerce or Financial Analyst or in a similar role.
Technical Skills: Expert level Excel skills including managing and analyzing large data sets. PowerQuery experience preferred.
Experience with data visualization tools like Power BI or Sigma Computing.
Working knowledge of Amazon reporting (Vendor and Seller Central).
Comfort with financial measurements and calculations like Gross Profit, Cost of Goods Sold and Revenue.
Strong analytical, critical thinking, and problem-solving abilities.
Ability to span from lowest level detailed analysis to executive level summaries and interactions.
Keen business acumen to guide analysis and conclusions.
Excellent communication and presentation skills.
Detail-oriented and highly organized.
A mindset to embrace the wonderful chaos and fast pace of eCommerce commerce and marketing.
Bachelor’s degree in Marketing, Statistics, Data Science, or a related quantitative field OR a combination of education & experience
Observe/Identify: The ability to observe details at close range (within a few feet of the observer).
Hearing: Ability to effectively communicate with co-workers, customers and vendors.
Operate: Write, type and use the telephone, copier, and computer systems.
Stationary position: Must be able to remain in a stationary position 50- 75% of the time.
Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

Nice To Haves

Hands-on familiarity with eCommerce marketing platforms is a benefit.
Understanding of eCommerce marketing is a plus.
Prefer to have web analytics tools such as Google Analytics or Adobe Analytics experience.
Desire to move our Data Analytics from what it is to what it should be.

Responsibilities

Data Analysis & Reporting: Collect, analyze, and interpret data from multiple sources, including Amazon Vendor Central, Bi Systems, Social Media platforms, Market Data tools, external marketing tools and email campaigns.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular insights to stakeholders.
Sales & Metrics Tracking: Monitor and report on things like eCommerce sales, traffic, user engagement, and conversion rates.
Ad Hoc Analysis Support: Support ad hoc request for analysis and insights in an ever-moving environment. Need to be able to find the relevant data, clean it up and provide insights at a fast pace whether the tool is Excel, Bi or a database.
Promotions Management: Coordinate the execution and maintenance of eCommerce and multi-channel promotions. Own the playbook and track the effectiveness of promotions and report on results.
Collaboration & Communication: Work with cross-functional teams, including marketing, sales, and IT, to implement data-driven strategies.
Present findings and recommendations to both technical and non-technical audiences clearly and concisely.
Aspire to help build world-class insights capabilities rooted in deep consumer understanding: Work with IT and business owners to enhance the data foundation to support analysis and recommendations that drive growth in our eCommerce businesses (Amazon, D2C and other online revenue channels).
Directly support the ECommerce Leadership team: Provide eCommerce business analysis, ad hoc tasks, reports and presentations.
Master the data: Work independently with large sometimes disparate datasets to create data solutions. Correlate, synthesize, validate, understand and report operational, customer engagement, quantitative and qualitative data points to identify key insights and trends.