E-Tail & Retail Marketing Intern

Seagate Technology

301d • Remote

About The Position

The global eTail & Retail Marketing + Demand Generation team manages businesses across the 4Ps (Product, Price, Placement, Promotion) for our top-tier eTail and retail accounts. Additionally, the team drives demand generation strategies for our direct-to-consumer Seagate store and B2B lead programs. This team reports to Seagate's Business Marketing Organization.

Requirements

• Currently pursuing, or recently completed a degree in Marketing, Business, Communications.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Ability to analyze data and derive actionable insights.
• Creative mindset with the ability to develop innovative marketing ideas.
• Ability to work collaboratively in a team environment.
• Strong organizational skills and attention to detail.
• Willingness to learn and adapt in a fast-paced environment.

Nice To Haves

• Previous internship or work experience in e-tail or retail marketing is a plus.

Responsibilities

• Assist in Campaign Development: Support the creation and execution of marketing campaigns across various channels, including email, social media, and online advertising.
• Data Analysis: Analyze marketing data to measure campaign effectiveness and identify areas for improvement.
• Audit and Improve Etail Content: Review existing etail content, identify areas for enhancement, and implement recommended improvements.
• Product Catalog Optimization: Optimize product catalogs by updating images, descriptions, keywords, and other relevant details to enhance visibility and sales.
• Retail Shelf Space and Category Management: Conduct audits of shelf space and category management at retail locations, including refreshing and optimizing creative assets.
• Digital Shelf Intelligence Analytics Tool Optimization: Enhance the functionality of the digital shelf intelligence analytics tool and develop repeatable processes and reports for tracking prices, share of search, content compliance, and product assortment.
• Total Addressable Market (TAM) Assessment: Perform a comprehensive TAM assessment for one or more key etail/retail accounts to identify growth opportunities.
• Emerging Platforms: Assess opportunities on emerging ecommerce platforms like TikTok Shops.

What This Job Offers

• Career Level: Intern
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree