eCommerce Senior Marketing Consultant

Caterpillar • Chicago, IL

275d • $126,000 - $189,000 • Hybrid

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Requirements

• Deep understanding of customer needs and using insights to develop creative marketing strategies that engage and convert customers.
• Proven ability to create innovative marketing campaigns and content that resonate with customers and enhance the overall customer experience.
• Proficient in communicating marketing strategies and results to stakeholders across technical and business teams, ensuring alignment on objectives and performance.
• Proven ability to build and maintain strong relationships with internal teams, dealers, and external vendors to support eCommerce marketing goals.
• Skilled at managing multiple projects simultaneously, ensuring timely and efficient delivery of creative assets and content with attention to detail and quality.
• In-depth knowledge of digital marketing, including onsite marketing, paid media, and content creation strategies to enhance eCommerce engagement and conversion.
• Ability to develop and lead eCommerce marketing strategies aligned with business objectives, focusing on effectiveness and long-term growth.
• Experience managing external vendors and partners to ensure the successful execution of digital marketing campaigns and deliverables.

Nice To Haves

• Proven ability to lead creative marketing strategies and deliver results for eCommerce platforms.
• Background in managing content creation, social media influencer, and onsite marketing initiatives that engage customers and drive business growth.
• Experience in working with creative agencies and managing the end-to-end process of creative asset development and delivery.
• Ability to analyze and report on marketing data to inform decision-making and optimize performance.
• Strong ability to build and maintain strong relationships with cross-functional teams, dealers, and external partners to execute marketing initiatives successfully.

Responsibilities

• Lead execution of eCommerce marketing creative content strategies and the development of marketing assets to drive traffic, conversions, and customer engagement on Parts.cat.com and Cat Central.
• Manage the intake process and specification of creative deliverables, ensuring alignment with marketing objectives and budget, and collaborate with the eCommerce paid media team and creative agencies for implementation.
• Oversee the messaging matrix, ensuring consistency and clarity across marketing assets.
• Manage organic social media strategy, developing content that engages customers and aligns with marketing goals, and oversee influencer partnerships ensuring they complement broader campaign initiatives.
• Manage onsite marketing content on Parts.cat.com and Cat Central, including banners, campaign landing pages, and content for Caterpillar-activated campaigns in collaboration with other teams.
• Drive dealer capabilities by delivering creative assets and content marketing tactics, supporting their eCommerce promotions through various channel tactics, including in-store, paid media, organic social, and onsite marketing.
• Collaborate with internal stakeholders to align marketing initiatives with business goals and improve and inform digital marketing performance recommendations.
• Consult with business partners and dealers on marketing content initiatives to inform and educate on Commerce marketing content initiatives and placement partnership opportunities, aligning with roadmap and KPIs.
• Analyze marketing data to track KPIs, report on campaign performance, and adjust strategies to optimize results.
• Manage vendor relationships for creative deliverables, ensuring timely delivery, on-budget completion, and high-quality standards.
• Lead documentation and stakeholder engagement to drive transparency around eCommerce marketing deliverables.
• Lead cross-functional coordination to integrate creative content into larger marketing campaigns and partnerships, ensuring alignment with overall marketing objectives.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing