Faster Way to Fat Loss-posted 2 days ago
Full-time • Mid Level
Onsite • Clearwater, FL

As part of our Technology organization, the Digital Product team is responsible for facilitating the vision, strategy, and delivery standards for all customer-facing digital products. The Digital Product Manager for Web & E-Commerce plays a critical role in shaping and optimizing our public-facing website, including brand and marketing content, the e-commerce experience for subscription programs, and our supplements product lines. This position owns the digital product roadmap, leads cross-functional alignment, and ensures delivery excellence through Agile/Scrum processes. A major component of the role is enhancing and scaling our unique affiliate/coach co-branded landing page model, which drives customer awareness, attribution, and conversion across an international coaching network.

  • In collaboration with Marketing and Engineering, own the long-term digital strategy, roadmap, and prioritization for the Faster Way website, e-commerce flows, and affiliate co-branded experience.
  • Translate customer insights, analytics, and business goals into product requirements and clear user stories.
  • Conduct competitive research, customer journey analyses, and funnel evaluation to identify opportunities for optimization and innovation.
  • Lead the end-to-end design and optimization of subscription purchase flows, trial mechanics, bundles, and tiered pricing.
  • Manage supplement product e-commerce experiences and supporting technologies (PLP, PDP, merchandising, cart, checkout, post-purchase).
  • Oversee content publishing capabilities, SEO infrastructure, and marketing landing page templates.
  • Enhance and scale the co-branded coach landing page model to improve personalization, attribution accuracy, and conversion.
  • Serve as Scrum Master for the web/e-commerce delivery pod, facilitating standups, sprint planning, grooming, demos, and retrospectives.
  • Maintain high-quality backlog management, sprint prioritization, and predictable release cycles.
  • Work closely with Engineering, UI/UX, QA, and Creative to ensure timely, high-quality execution and launch excellence.
  • Partner with Marketing, Brand, Creative, Operations, and Data teams for integrated go-to-market planning and enablement.
  • Ensure all launched features include analytics tagging, testing plans, communication readiness, and post-launch monitoring.
  • Ability to define and execute product strategy, roadmaps, and user-centered requirements.
  • Skilled in prioritization, backlog management, and iterative delivery methods.
  • Strong understanding of subscription and e-commerce mechanics, funnel optimization, and conversion best practices.
  • Understanding of modern web architectures, APIs, integrations, and MarTech ecosystems.
  • Competency in data analysis, experimentation frameworks, KPIs, and dashboard interpretation.
  • Ability to translate customer and business data into actionable product insights.
  • Confidence facilitating Agile ceremonies and guiding cross-functional delivery teams.
  • Strong communication skills with both technical and non-technical stakeholders.
  • Ability to negotiate priorities, resolve conflicts, and drive alignment.
  • Deep empathy for end-users and an obsession with creating frictionless, intuitive shopping and content experiences.
  • Collegiate degree in Computer Science, Information Systems, Engineering, Business, or a related field or equivalent through proven working experience.
  • 4–7 years of experience in product management within consumer digital, e-commerce, subscription, or mobile/web product domains.
  • Experience working with Shopify or other enterprise-grade e-commerce platforms and supporting solutions is strongly preferred.
  • Demonstrated success managing digital subscription flows and/or a physical product e-commerce ecosystem.
  • Deep experience with Agile/Scrum methodologies; Scrum Master, Product Owner, PMP, or Six Sigma certification is a plus.
  • Excellent communication and presentation skills; able to influence at the senior leadership level and work at the team level.
  • Understanding of affiliate, influencer, or partner-driven sales models a plus
  • Prior experience in fitness, wellness, or nutrition industries is beneficial but not required.
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