E-Commerce Marketing Specialist I

WILEY X INC•Frisco, TX

2d•$64,300 - $75,000•Onsite

About The Position

As an E-Commerce Marketing Specialist I, you will support the B2C/B2B Shopify Plus platform by assisting with website content & product management, user experience optimizations, and platform administration. This role ensures smooth day-to-day ecommerce operations, focusing on product updates, site merchandising, marketplaces, and front-end support.

Requirements

Experience with Shopify administration (product uploads, merchandising, store and theme settings).
Basic knowledge of HTML, CSS, and Liquid.
Familiarity with GA4.
Web Behavior Analytics platforms (Mouseflow, Hotjar, Lucky Orange).
A/B testing tools (such as VWO).
Understanding of SEO.
Understanding UX best practices.
Ability to manage multiple tasks and work cross-functionally.
Strong attention to detail and problem-solving skills.
1-3 years of experience in email marketing or digital marketing.
Ability to sit/stand for prolonged periods of time.

Responsibilities

Website Content & Merchandising Upload and update product listings, descriptions, pricing, images, and categories in Shopify. Ensure product availability, variant setup, and product metadata are correct
Assist in SEO optimization for product pages, collections, and landing pages.
Manage homepage updates, banners, promotional updates, and category pages.
UX & Conversion Rate Optimization (CRO) Support Assist in analyzing heatmaps, session recordings, and user feedback to identify site improvement opportunities.
Assist in A/B test setup and reporting for landing pages and checkout optimizations.
Monitor site performance and help identify UI/UX issues affecting conversions.
Shopify Platform Support Assist in Shopify admin tasks, including theme settings, navigation updates, and app integrations.
Assist in the setup, management, and maintenance of third-party Shopify apps (Klaviyo, Yotpo, Attentive, Zendesk, etc.).
Conduct QA testing to identify bugs, broken links, and layout issues.
Support the Ecommerce team in executing site updates and troubleshooting issues.
Web Development & Front-End Assistance Assist with HTML, CSS, and Shopify Liquid updates for UI/UX improvements.
Format and publish landing pages and blog posts.
Support the Ecommerce team on larger projects.
Data & Performance Monitoring Pull and organize performance reports from GA4, Shopify, and Mouseflow.
Assist in preparing & reporting insights for the Ecommerce team to drive optimizations.
Marketplace Support Assist in the creation and management of product listings on Amazon, and other marketplaces.
Assist in resolving customer inquiries and issues related to orders, refunds, and product information.
Assist in the creation of inventory replenishment orders to marketplaces.
Assist with processing returns.

Benefits

Culture: At Wiley X, we foster a culture of never compromising, trust, and service, where every voice is valued, and success is a shared journey.
Sense of purpose: Joining Wiley X means sharing a common mission and vision with your peers, empowering you to make a meaningful impact on the organization’s objectives.
Professional Growth: Every day, we strive to cultivate an environment conducive to continuous learning and development, providing opportunities for you to enhance your skills.
Team Collaboration: You have the opportunity to embrace the chance to engage daily with diverse teams, fostering creativity and innovation through the exchange of shared ideas and perspectives.

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