KIK Consumer Products-posted 8 days ago
Full-time • Mid Level
Lawrenceville, GA
1,001-5,000 employees

When you join KIK Consumer Products, you’re joining a team that cares about the work we do and also about each other. We bring exceptional brands and products to consumers that help them protect the health and wellness of their families and the cleanliness of their homes and pools. We are committed to building a culture of performance driven by accountability, collaboration, and agility that enables timely fact-based decision-making and exceptional execution with unwavering ethics. As one of North America’s largest independent manufacturers of consumer products, KIK helps a large portfolio of brands and retailers bring their products to life. Your Role at KIK The eCommerce Marketing Manager will lead all eCommerce marketing initiatives for the Pool business unit. This role is responsible for developing and executing strategies to drive eCommerce growth and will collaborate closely with Marketing, Sales, and Supply Chain teams. Ideal candidates demonstrate entrepreneurial thinking, decisiveness, strong communication skills, and a passion for understanding consumer behavior. This position offers the opportunity to influence marketing strategies, deliver measurable business impact, and be recognized for results.

  • Develops the eCommerce Strategy to deliver against growth ambitions; includes product assortment and launch plans, promotion strategy, PDP content, ratings/reviews, advertising, and competitive intelligence.
  • Collaborates with cross-functional teams including sales, IT, customer service, finance, and logistics to align strategies and achieve business goals.
  • Analyze eCommerce performance (sales, POS, market share), identify root causes, and recommend actions to improve results.
  • Actively manages and optimizes eCommerce product page content, adhering to industry best practices.
  • Develops and executes digital marketing campaign strategy to ensure brands remain top of mind across retail .com platforms; inclusive of developing budget recommendations and marketing mix across retailers and tactics to generate winning RoAS.
  • Monitors and tracks pricing and promotion activities to understand trends across eCommerce platforms ensuring KIK maintains a competitive pricing and promotion strategy.
  • Partner with Retailer .com marketing teams and third-party agencies to analyze and optimize advertising campaign performance.
  • Stay up to date with industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge.
  • Bachelor’s degree required; Marketing, Business Management or Data Analytics preferred.
  • 5 or more years of experience working in marketing, eCommerce or a related field.
  • 3 or more years of experience with Amazon and Walmart, and their vendor and marketing platforms required (Vendor Central, Retail Link & Supplier One); with an understanding of both 1P & 3P e-commerce.
  • Platform tools and technologies to optimize opportunities and operational efficiencies.
  • Experience developing, executing, and analyzing digital advertising campaigns; strong knowledge of associated KPIs, how they tie together and how to interpret results.
  • Proficiency in directing and owning relationships with agency partners to executing and optimizing performance to deliver on business strategy across accounts
  • Significant Analytical experience, working with syndicated 3 rd party data sources to interpret and report out trends in Sales, POS, Market share, and Marketing campaigns.
  • Extensive experience with Microsoft Suite, specifically, Word, Excel and PowerPoint.
  • Experience developing and presenting business performance and strategy to leadership teams and customer partners.
  • Flexibility to travel (up to 10%)
  • KIK offers a competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance.
  • You can plan for your future with KIK's retirement savings options including employer match.
  • KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.
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