E-Commerce Marketing Manager
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About The Position
The E-commerce Marketing Manager at XR, LLC will play a pivotal role in leading, developing, and executing comprehensive marketing strategies aimed at increasing online sales and enhancing customer engagement. This position requires a strong background in e-commerce marketing, with a focus on driving traffic and boosting sales through various digital channels including SEO, SEM, email marketing, PPC, social media, and content marketing. The manager will be responsible for optimizing e-commerce platforms, particularly Shopify, to ensure a seamless online shopping experience for customers. In this role, the E-commerce Marketing Manager will create and implement digital marketing strategies and campaigns, manage online store promotions, and oversee the creation of effective product listings. The manager will also monitor and analyze website analytics, PPC, and key performance indicators (KPIs) to identify areas for improvement and make data-driven recommendations to achieve sales goals and revenue growth. Collaboration with cross-functional teams, including product development, customer service, and creative, will be essential to ensure a cohesive brand experience across all customer touchpoints. Additionally, the manager will be tasked with improving site merchandising, conducting market research, and staying updated with industry trends and emerging technologies. This position requires a proactive approach to analyzing social media accounts for further opportunities and ensuring that the company's Shopify stores are optimized for performance, conversions, and user experience.
