E-Commerce Manager - Marshall Retail Support Center

Runnings • Marshall, MN

1d • Onsite

About The Position

Are you a results-oriented E-Commerce Manager who thrives on enhancing online shopping experiences and boosting sales? If so, this position is for you! We are seeking a candidate that possess expertise in e-commerce, digital marketing, and analytics, with a strong focus on driving conversions and improving customer satisfaction. This role demands a combination of creativity and analytical skills to craft and implement effective marketing strategies that align with our business objectives. The E-Commerce Manager will collaborate continuously with cross-functional teams to develop and execute site merchandising and fulfillment strategies. Who Are We : At Runnings, we are more than just a retail store; we are a community dedicated to serving our customers with care and commitment. Our mission is to offer exceptional service and a wide range of quality products for home, farm, and outdoor needs. We value collaboration, innovation, and excellence, creating a friendly and supportive environment where every team member can thrive. Join us at Runnings and be part of a team that makes a difference at over 90 store front locations. Location: This leadership position is an in-person role at our headquarters in Marshall, MN.

Requirements

• Bachelor's degree in Marketing or a related field or equivalent experience.
• 4-7 years of eCommerce experience with a proven record of developing sales growth strategies.
• Proven experience in e-commerce management, preferably in the retail industry.
• eCommerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.).
• Strong technical understanding of web applications and experience with large PIM catalogs.
• Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics).
• Strong understanding of digital marketing strategies and tools.

Nice To Haves

• Magento and Horizon expertise is a plus.

Responsibilities

• Online Sales Management:  Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement. This includes overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment.
• Website Optimization:  Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Implement A/B testing and other optimization techniques. Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails.
• Digital Marketing:  Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms.
• Vendor & Automation Management:  Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication.
• Inventory Management:  Coordinate with the purchasing team to ensure product availability and manage stock levels.
• Data Analysis:  Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement.
• Cross-Functional Collaboration:  Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives.
• Customer Experience:  Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly.
• Team Supervision and Development:  Cultivate and lead a team that drives engagement and performance, providing support and development to your team.
• Industry Trends:  Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.

Benefits

• Competitive Salary
• Bonus Program
• Health, Dental, Vision and Voluntary Insurances
• 401(k) Profit Sharing Plan with company match — all contributions vest immediately
• 100% Company-paid Disability and Life Insurance
• Paid Time-off
• Up to 25% Runnings Discount
• Professional Development Opportunities
• Enjoyable Work Environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level