Blenders Eyewear, LLC.-posted 4 days ago
$70,000 - $90,000/Yr
Full-time • Mid Level
San Diego, CA
11-50 employees

We’re looking for a hands-on digital leader who thrives at the intersection of e-commerce strategy, conversion rate optimization (CRO), product merchandising, and UX/UI design. This hybrid role owns our Shopify Plus storefront — driving revenue growth, championing UX best practices, curating product merchandising, and leading site updates, testing, and innovation. If you’re part strategist, part creative merchandiser, and love making data-driven design decisions that move the needle, this is the role for you.

  • Own the Shopify Plus platform — from product catalog management and merchandising to integrations and checkout optimization.
  • Drive key growth KPIs: conversion rate, AOV, repeat purchases, and overall revenue.
  • Build and maintain the e-commerce roadmap — new features, apps, and platform upgrades that scale growth.
  • Partner with marketing and creative teams to launch high-impact campaigns and product drops with seamless execution.
  • Curate and manage product assortment strategy — including collections, navigation hierarchy, and homepage/product placement.
  • Lead site merchandising updates for new launches, seasonal drops, and promotional campaigns to maximize product visibility and sales.
  • Develop and maintain merchandising playbooks for product naming, tagging, and categorization to improve discoverability and SEO.
  • Partner with design and creative teams to deliver on-brand, conversion-friendly product storytelling (images, copy, PDP layouts).
  • Use analytics to optimize product placement (bestsellers, upsells, cross-sells) and improve customer journeys.
  • Monitor inventory and collaborate with operations to ensure stock levels align with demand and merchandising priorities.
  • Lead a test-and-learn culture — run A/B and multivariate tests across PDPs, cart, and checkout flows.
  • Use data (GA4, Hotjar, heatmaps, click paths) to uncover conversion blockers and opportunities.
  • Deliver insights dashboards and clear, actionable recommendations for improving site performance.
  • Be the UX champion — ensure every site update follows modern e-commerce UX best practices (fast, mobile-first, frictionless).
  • Refresh and refine navigation, search, and on-site journeys to reduce drop-offs and boost engagement.
  • Partner with designers and developers to deliver clean, conversion-driven UI updates.
  • Stay ahead of UX trends to keep the site competitive and fresh.
  • Manage the digital roadmap — balancing CRO insights, merchandising strategy, and user experience improvements.
  • Collaborate across marketing, creative, and engineering to deliver high-quality updates on time.
  • Evaluate and implement Shopify Plus tools and integrations to support growth.
  • 5+ years in e-commerce management, merchandising, or UX/UI production (DTC/retail preferred).
  • Hands-on Shopify Plus expertise — apps, integrations, and checkout customization.
  • Proven ability to drive sales through strategic merchandising decisions and compelling product storytelling.
  • Strong CRO chops — A/B testing, funnel optimization, and revenue-driving experiments.
  • Deep understanding of e-commerce UX/UI best practices and how to apply them for growth.
  • Data-driven mindset with tools like GA4, Hotjar, Clarity, Optimizely, or VWO.
  • Comfortable collaborating across teams and managing multiple priorities in a fast-moving environment.
  • HTML/CSS knowledge and agile workflow experience.
  • A comprehensive benefits package, including health, dental, and vision insurance, retirement plans, unlimited PTO, and more.
  • A creative, energetic, and vibrant workspace that embraces our life in forward motion culture.
  • Ongoing opportunities for professional growth, skill expansion, and career advancement.
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