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The eCommerce GTM Associate Manager at Deckers Brands plays a crucial role in shaping the brand's digital presence through the execution of seasonal Go-To-Market (GTM) plans. This position is responsible for ensuring that the brand's online content aligns with sales projections and marketplace priorities while effectively telling the brand's story. The GTM Associate Manager will work closely with the GTM Manager to implement pre-season plans and make necessary adjustments during the season to optimize performance. This role involves managing assets for all products and commercial content, ensuring that the digital presentation is cohesive and consistent across all channels, particularly for HOKA.com in the US and Canada. In addition to managing the execution of content, the GTM Associate Manager will analyze content performance and provide feedback to inform future strategies. This includes creating pre-season GTM calendars, briefing in necessary content for the website, and ensuring that in-season execution matches the planned strategy. The role also requires the ability to read and react to business trends, proactively identify evergreen content opportunities, and assist in building segmented strategies for personalization and A/B testing. The GTM Associate Manager will analyze qualitative customer behavior data to extract insights and present findings during business reviews, ensuring that the brand remains competitive and responsive to market changes. The position requires effective communication with cross-functional teams and managing relationships with third-party vendors to enhance the brand's digital offerings. The GTM Associate Manager will also conduct competitor research to improve brand messaging and customer experience, making this role integral to the brand's success in the digital marketplace.
