eCommerce Data & Platform Manager

Perfetti Van Melle-posted 10 months ago

Full-time • Mid Level

Erlanger, KY

Merchant Wholesalers, Nondurable Goods

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Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We're currently seeking a passionate and enthusiastic eCommerce Data & Platform Manager to join our growing team.

Lead the implementation, maintenance, and optimization of the Salsify Product Information Management (PIM) system.
Develop and enforce data governance standards to ensure data accuracy and consistency across all platforms.
Collaborate with cross-functional teams to integrate Salsify with internal systems.
Ensure digital assets are properly tagged, categorized, and optimized for easy retrieval within the PIM system.
Oversee and manage the syndication of product data to key retailer platforms, ensuring compliance with retailer-specific requirements across platforms such as Amazon, Walmart, Target, Kroger, and others.
Conduct audits to ensure completeness, accuracy, and adherence to industry standards.
Manage the product lifecycle in PIM to ensure only active products are delivered to various endpoints.
Aggregate and analyze digital shelf performance metrics such as search rankings, availability, pricing, and reviews.
Extract volumetric data, convert it into scorecards, and generate insights for the eCommerce team to drive data-driven decision-making from retailer reporting platforms along with Circana/IRI.
Identify trends and opportunities for improving digital shelf presence.
Utilize digital shelf auditing tools, such as Shalion, Syndigo, or comparable platforms, to monitor product presence and make necessary adjustments for optimization.
Leverage consumer feedback tools like BazaarVoice to track and syndicate product ratings and reviews.
Identify process inefficiencies and implement automation solutions to streamline data collection and content syndication workflows.
Design and test automation workflows to improve operational efficiency.
Work with IT and data teams to troubleshoot and resolve API-related issues within Salsify.
Act as the subject matter expert on Salsify and digital shelf content management, providing training to internal teams.
Work closely with Sales, Marketing, Commercial Excellence, and eCommerce teams to ensure product data aligns with business objectives.
Build strong relationships with broker partners and retailers to enhance product representation.
Document and maintain best practices, retailer playbooks, and content syndication guidelines to support team education and process efficiency.

Bachelor's degree or equivalent experience in eCommerce, Business, Marketing, or a related field.
3-5 years of experience managing a PIM system (Salsify preferred).
Solid understanding of metadata, taxonomy, and SEO best practices.
Experience in digital asset management (DAM), content syndication, and data governance.
Proven ability to analyze product data and provide insights for decision-making.
Experience working with retailer analytics platforms such as Circana/IRI, Amazon Vendor Central, Walmart Luminate/Scintilla, Kroger 84.51, Target POL, etc.
Strong proficiency in Excel, PowerPoint, and PowerBI.

3+ years of hands-on experience with Salsify.
Experience with DAM platforms (e.g., Aprimo).
Prior experience in consumer packaged goods (CPG) eCommerce.
Familiarity with retailer compliance standards and syndication best practices.
Background in digital transformation and change management within an organization.
Experience using consumer insights tools like BazaarVoice, Shalion, Flywheel Commerce Cloud or Profitero to enhance product content strategies.

PTO package including vacation, sick, personal, and pay it forward time off
13 paid holidays
401k with Company Match up to 8%, ranking in the top 1% of the country
Annual Bonus potential and merit-based increases
Comprehensive Health Insurance
Annual well-being subsidy
20 weeks Maternity & 12 weeks Paternity leave options
Sam's Club or Costco annual membership reimbursement
Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

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