eCommerce Content Manager

Trinchero Family Estates-posted about 1 year ago
$85,000 - $95,000/Yr
Full-time • Mid Level
Napa, CA
Beverage and Tobacco Product Manufacturing
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The eCommerce Content Manager at Trinchero Family Estates is responsible for managing the product information management (PIM) system, ensuring accurate representation of products on consumer-facing websites and B2B portals. This role involves collaboration with marketing and sales teams, as well as distributor partners, to optimize eCommerce content and advertising strategies, ultimately driving growth in the eCommerce business.

  • Manage and optimize the PIM system (specifically Salsify) for product information management.
  • Oversee the process of new item set-up and marketing content updates within Salsify.
  • Create and maintain channels within Salsify for key accounts.
  • Collaborate with the Marketing team to ensure up-to-date product content.
  • Work with distributor partners and retailers to ensure proper product representation on their websites.
  • Audit content health and performance across key retailer and distributor websites.
  • Evaluate and report on eCommerce landscape and portfolio performance to guide content and advertising strategy.
  • Oversee eCommerce advertising campaigns across marketplace and retailer-specific websites.
  • Optimize images, video, copy, and SEO for best practices across all products.
  • Bachelor's degree required, preferably in digital content or PIM management.
  • Professional eCommerce experience within CPG or alcohol industry.
  • Familiarity with search engine optimization and performance marketing best practices.
  • Experience with content management and syndication software.
  • Strong computer literacy with high competence in Microsoft Excel, PowerPoint, and PowerBI.
  • Excellent written and oral communication skills.
  • Experience with Salsify or similar PIM systems.
  • Strong teamwork and team building skills.
  • Ability to work independently and manage multiple tasks.
  • Profit sharing
  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
  • Life insurance
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