eCommerce Analytics Manager

Rural King Supply • Mattoon, IL

111d • $99,000 - $130,925

About The Position

As the Ecommerce Analytics Manager you will be responsible for leveraging data-driven insights to optimize the online shopping experience, drive conversion rates, and support business decisions related to the growth and performance of the ecommerce platform. This role will work cross-functionally with marketing, merchandising, UX/UI, and IT teams to deliver actionable insights, identify trends, and help implement data strategies that improve customer experience and business performance. You will lead the development, maintenance, and optimization of key performance indicators (KPIs) for ecommerce performance, including conversion rates, average order value, customer lifetime value, traffic, and more. You will analyze customer behaviors, purchasing trends, and sales performance across various digital channels. Create dashboards, reports, and presentations to communicate insights to key stakeholders, such as marketing, buying, IT, and executive teams. Utilize A/B testing, customer feedback, and other analytical methodologies to assess customer journey effectiveness and website optimizations. Provide actionable insights into customer segmentation, product performance, pricing strategies, and inventory management. Assist in identifying new growth opportunities, including product assortment expansion, website design improvements, and conversion optimization. Manage and optimize ecommerce analytics tools, including Google Analytics, Adobe Analytics, Quantum Metrics or other relevant platforms. Oversee the integration of various analytics and reporting tools with the ecommerce platform to ensure accurate data collection. Ensure data integrity and consistency across different systems and departments. Collaborate with UX/UI and product teams to help drive improvements to the online customer journey and site performance. Work with data engineers or IT teams to troubleshoot technical issues and optimize tracking or data flow. Act as a key advisor to senior leadership on ecommerce trends, market conditions, and opportunities for digital transformation. Identify bottlenecks in the customer journey and recommend solutions for improving site usability and user experience. Lead CRO initiatives through data-driven testing, including A/B testing, heatmap analysis, and funnel analysis. Provide insights and recommendations based on customer behavior analysis to increase engagement and conversion rates. Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve. Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day. Be a leader who will inspire and mentor your team to reach new heights for themselves and Rural King. Create a supportive and empowering work environment for your team. Lead and drive impactful projects that directly contribute to the success and growth of Rural King. Play a pivotal role in shaping the strategic direction and making a tangible difference. Mentor and inspire your team, fostering professional growth and contributing to a culture of continuous learning. Work on high-visibility initiatives that allow you to showcase your skills and expertise to both internal and external stakeholders. Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program. Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism. Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments. Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively. Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement. Perform other duties as assigned.

Requirements

• At least 7 years of ecommerce analytic experience.
• Bachelor’s degree in Data Analytics, Computer Science, or related field.
• Proficiency with Microsoft Office Suite.
• Proficiency with or the ability to quickly learn Google Analytics, Quantum Metrics, or similar systems.
• Excellent verbal and written interpersonal and communication skills.
• Strong decision-making and problem-solving skills.
• Experience in presenting information to individuals or groups.
• Demonstrated ability to meticulously review and analyze information.
• Strong orientation toward process-driven approaches.
• Ability to work efficiently and effectively under time constraints.
• Demonstrated willingness to take on new responsibilities.
• Ability to approach challenges with a solution-oriented mindset.
• Strong communication and persuasive skills.

Responsibilities

• Lead the development, maintenance, and optimization of key performance indicators (KPIs) for ecommerce performance.
• Analyze customer behaviors, purchasing trends, and sales performance across various digital channels.
• Create dashboards, reports, and presentations to communicate insights to key stakeholders.
• Utilize A/B testing, customer feedback, and other analytical methodologies to assess customer journey effectiveness.
• Provide actionable insights into customer segmentation, product performance, pricing strategies, and inventory management.
• Assist in identifying new growth opportunities, including product assortment expansion and website design improvements.
• Manage and optimize ecommerce analytics tools, including Google Analytics and Adobe Analytics.
• Oversee the integration of various analytics and reporting tools with the ecommerce platform.
• Ensure data integrity and consistency across different systems and departments.
• Collaborate with UX/UI and product teams to drive improvements to the online customer journey.
• Work with data engineers or IT teams to troubleshoot technical issues.
• Act as a key advisor to senior leadership on ecommerce trends and opportunities for digital transformation.
• Identify bottlenecks in the customer journey and recommend solutions.
• Lead CRO initiatives through data-driven testing.
• Provide insights and recommendations based on customer behavior analysis.
• Mentor and inspire your team, fostering professional growth.
• Participate in learning initiatives and training programs.
• Provide friendly, proactive, and professional internal and external support.

Benefits

• 401(k) plan with a 100% match on the first 3% of contributions and 50% of the next 2%.
• Healthcare plans to support your needs.
• Virtual doctor visits.
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program.
• 15% Associate Discount.
• Dave Ramsey’s SmartDollar Program (no cost to you!).
• Associate Assistance Program.
• RK Cares Associate Hardship Program.
• 24/7 Chaplaincy Services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree