DTE Director, Content & Creator

We. CommunicationsNew York, NY
7d$69 - $83

About The Position

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress. Summary: We are on the hunt for a dynamic social media expert to join our high-performing team in a contract capacity through at least June 2026. If you are skilled at digital storytelling and have a passion for shaping the future of online engagement for some of the top brands and organizations in the world, you might be the perfect fit for us! The Director of Content and Channel Strategy leads content strategy and creative execution for agency clients. This position brings innovative thinking, proactive ideas and deep subject matter expertise to the table, leading strategic direction in digital storytelling. The director has a finger on the pulse of trends in social media, content strategies and digital experiences that drive brand awareness and engage audiences to action.

Requirements

  • 7+ years of experience managing executive social media and digital experiences
  • Deep understanding of social media platforms including LinkedIn, Instagram, X, TikTok, YouTube and emerging platforms such as Threads and Bluesky
  • Proven ability to deliver strong strategic counsel, critical thinking and creative ideation verbally in and writing
  • Demonstrated ability to manage complex projects, be flexible and move at the pace of social.
  • Excellent communication, data storytelling, insight-based strategy and presentation skills.
  • Strong team collaboration abilities and client engagement skills.

Nice To Haves

  • Experience supporting health, wellness, or pharmaceutical organizations preferred.

Responsibilities

  • Provide proactive strategic counsel to day-to-day clients and senior leadership, shaping the digital footprint across corporate, consumer, and executive presence
  • Lead and develop insight-based social media strategies that positively impact commercial and reputational goals
  • Mobilize agency expertise and lead teams to deliver creative ideas and execute aligned with social platform constructs and audience understanding
  • Manage day-to-day engagement with clients, define and manage priorities, deliver work on time and against the client and agency’s quality expectations
  • Be financially accountable for developing scopes, managing budgets to the scope and ongoing client communications on budgets
  • Support new business and identify and pursue organic growth opportunities
  • Stay ahead of social media trends and emerging platforms, integrating them into our strategy and sharing with clients.

Benefits

  • Comprehensive benefits program including medical, dental, and vision coverage
  • Pretax accounts including HSA (company match), Medical & Dependent Care FSA
  • Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
  • Short & Long-Term Disability, paid by company
  • Parental Leave, up to 12 weeks for birthing and non-birthing parent
  • Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
  • Community Engagement, up to 24 hours
  • Bi-annual Wellness Credits, up to $300 per year
  • Support with home office equipment
  • Monthly Technology Credit (to offset internet / phone costs)
  • 401(k) Traditional and Roth options with company match
  • Learning and Development Programs for our employees
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