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The position involves leading the definition and development of TCS's Travel Media Network offerings, which includes creating solution frameworks, use cases, and value propositions. The role requires conducting in-depth research into media networks, including ad tech ecosystems and branded content platforms, and identifying strategic partnerships that align with TCS's Travel Media strategy. The candidate will advise various travel-related companies on optimizing their media networks and collaborate with internal experts to develop tailored client solutions. Additionally, the role includes delivering workshops and consulting engagements to analyze client capabilities and define transformation roadmaps while staying updated on industry trends.