Divisional Vice President of Sales

Roland Machinery Co • Bridgeton, MO

82d

About The Position

The Divisional Vice President (VP) will lead and oversee all equipment sales and rental operations within their division to ensure the division’s profitability, growth, and alignment with Roland’s overall objectives. This role will work closely with the Divisional Product Support leadership team to drive equipment, service and parts sales, ensuring seamless integration of these functions into the division’s operations. The ideal candidate will possess exceptional leadership skills, industry expertise, and a proven ability to drive performance across sales, rentals, service, and support teams.

Requirements

• Minimum of 10 years of leadership experience in heavy equipment, construction, or related industry.
• Proven track record of driving sales growth, operational efficiency, and profitability.
• Deep understanding of equipment sales, rentals, service, and parts operations.
• Strong financial acumen, including experience managing P&L and analyzing KPIs.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to build and maintain relationships with customers, OEMs, and stakeholders.
• Overnight travel is required.
• Computer skills: Excel, Word, Outlook, PowerPoint, financial accounting, inventory management, and CRM systems.

Responsibilities

• Develop and execute the division’s business strategy in alignment with the dealership’s goals.
• Identify growth opportunities, market trends, and competitive dynamics to enhance market share for all OEM(s) we represent.
• Drive initiatives that improve customer satisfaction, operational efficiency, and profitability.
• Oversee sales teams to achieve and exceed revenue targets for new and used equipment.
• Develop and implement strategies to optimize rental fleet utilization and revenue.
• Foster relationships with key customers and ensure a customer-centric approach across the division.
• Ensure seamless coordination between sales, service, and rental operations.
• Monitor and manage inventory levels, including new, used, and rental equipment.
• Manage the division’s P&L, including budgeting, forecasting, and financial reporting.
• Implement cost control measures while maintaining quality and service standards.
• Track and analyze KPIs such as absorption rate, equipment utilization, and return on assets.
• Directly manage, mentor, and develop a high-performing team of Territory Managers and Sales support team.
• Complete required documentation and reporting for the proper processing of contracts, sales calls, and expense reports.
• Foster a collaborative and inclusive culture that encourages innovation and accountability.
• Identify and develop future leaders within the division.
• Maintain strong relationships with OEMs to ensure alignment on product offerings, support, and incentives.
• Collaborate with OEM Factory Representatives (Equipment Sales, Parts, and Service) to ensure that customer requirements are adequately addressed.
• Ensure compliance with all regulatory requirements, safety standards, and company policies.
• Promote a culture of safety across all operations.

Benefits

• Medical, Dental, Vision, Life Insurance, Disability, Flex Spending Account.
• 401k plan with up to 4% 401K employer match, and a discretionary 2% annual profit-sharing contribution.
• Paid time off, with additional 8 paid holidays.
• Company Paid Life Insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees