Divisional Marketing Manager

Champions Group Holdings-posted 3 months ago

$115,000 - $125,000/Yr

Seattle, WA

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In this role, you’ll focus on building and executing marketing plans that drive top-line growth, with an emphasis on PPC (Google Ads), paid search, retargeting, and other digital marketing tactics. You’ll also have the opportunity to shape regional marketing strategies, launch new service lines, and collaborate with passionate leaders across the organization.

Develop individual marketing plans/strategies for 2 brands, crafting tailored marketing plans that cater to the unique needs of each brand and service line.
Work with the digital marketing agency and serve as the main point of contact for PPC, LSA, retargeting, and other digital marketing tactics.
Be the foremost expert in assigned brands' needs, business goals, opportunities, and challenges.
Develop partnerships across operations to understand unique market and brand needs.
Collaborate across departments to plan, launch, and measure lead generation campaigns across various channels.
Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams.
Continuously monitor and analyze the performance of each brand and marketing campaigns, providing reports and actionable recommendations.
Manage and monitor the social media content calendars and reputation scores across all platforms.
Develop marketing plans and budgets for each brand, monitoring results to drive incremental phone calls and web leads.
Build and maintain strong relationships with external digital marketing agencies and vendors.
Organize and lead regular marketing meetings with leaders from each brand to ensure alignment and focus on growth initiatives.
Be an integral part of the marketing leadership and collaborate with cross-functional team members.

Bachelor's Degree in Marketing, Business, or a related field; MBA is a plus.
3+ years of marketing experience in the home services industry (HVAC, plumbing, electrical, landscaping, roofing, or similar).
5+ years of overall marketing experience with a proven track record of developing and executing successful marketing strategies.
Strong understanding of the greater Seattle market and its unique consumer behaviors.
In-depth digital marketing experience (PPC, LSA, retargeting) with a digital marketing agency or managing vendor relationships.
Experience working with home service, multi-site business, retail, or hospitality is preferred.
Experience in budgeting, results analysis, and planning.
Experience working with various stakeholders and handling change management.
Experience identifying target audiences and devising engaging campaigns.
Experience utilizing various marketing-based systems and software, including Microsoft Office.

Experience in the home services industry is preferred but not required.

Equal opportunity employer committed to diversity and inclusion in the workplace.

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