Divisional Director of Sales & Marketing

Phoenix Senior Living•Roswell, GA

13h

About The Position

Phoenix Senior Living is seeking a Divisional Director of Sales & Marketing to join their team. The Divisional Director of Sales and Marketing reports to the Vice President of Sales & Marketing Please note this position requires 75% + of travel. PURPOSE The Divisional Director of Sales and Marketing is responsible for hands on sales execution and revenue generation at communities within your assigned portfolio and helping to implement necessary Phoenix sales systems. The Divisional Director of Sales and Marketing is responsible for overseeing sales at his/her assigned division in addition to other challenged communities assigned to him/her by the Vice President of Sales & Marketing.

Requirements

College degree preferred, 5+ Years experience in a regional capacity with multisite/multistate portfolios
Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable
This position may require up to 70% travel to communities in the assigned region, including frequent overnight travel.
Computer proficiency with working knowledge of Windows, Power Point, Excel software
Ability to be flexible and work in an environment that promotes teamwork and collaboration
Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population
Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community
Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities
Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving

Responsibilities

Account Management
Studies the Market and contributes to the creation and implementation of a dynamic, successful Marketing Plan.
Uses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategies.
Collaborates with Regional Directors of Operations (RDO)/ Community Engagement Directors (CED) and Executive Directors (ED) in assigned market to help identify external business opportunities
Conducts site visits to communities with opportunity, collaboration with RDO/ED/CED
Implements sales performance plans for underperforming communities and CEDs.
Analysis/Reporting
Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
Analyze and review monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team
Manages sales and marketing data, audits, training, analysis, and implementation
Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
Ensures inquiry forms are always available at the front desk
Ensures qualified leads are entered into the CRM database
Completes Sales Site Visits upon completion of site visits.
Assist Community Engagement Director of designated communities with completing Marketing Action Plans.
Reviews competitive market research and provide the sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market.
Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team.
Communication
Presents the company in a positive and professional manner
Presents self in a positive and professional manner
Conducts weekly State call with sales team to review sales and marketing activity, quality assurance, and other key sales issues
Assists in completion, production, and roll-out of Standard Operation Procedures
Assist with Ownership/Investor presentations, including overall portfolio strategy and sales plans to increase occupancy.
Computer Skills
Produces proposals and presentation packets
Is an expert in the company’s CRM and trains new hires on the CRM.
Facilitates website administration providing monthly website activity report to senior operations team and working with vendors to ensure up-to-date information is on the site
Organization / Prioritization
Demonstrates effective time management and organization skills and has the ability to multi-task
Problem Solving / Decision Making:
Troubleshoots customer service issues, presenting problems or anomalies to the Executive Director
Sales
Strives to educate the community at large about Phoenix’s unique approach to senior living services.
Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate
Works in partnership with Director of Marketing to insure new lead generating activity has appropriate marketing support to maximize effectiveness
Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team
Positively influences and impacts sales activities for the community
Assures that occupancy and sales productivity metrics are consistently met
Implements, monitors, and promotes resident referral programs to generate new referrals
Conducts professional outreach for lead generation purposes
Maximizes occupancy and revenue opportunities for the assigned division
Manages a team of Sales Specialists
Strategy
Gathers competitive market analysis data and maintains a detailed competitor comparative analysis
Creates and executes community specific sales plans which focuses on improving conversion ratios and occupancy
Identifies opportunities to position communities in highly competitive markets
Identifies opportunities to drive new lead channels to communities
Training
Partners in the delivery and participation in Phoenix Academy/PSLU training and self-study programs during the required time-frame.
Conducts one on one training with all new Community Engagement Directors
Completes All Phoenix Academy training and job specific and management training in the timeframe designated
Attend a Selling skills and CRM lead tracking database course with 90 days
Completes all state required training
Keeps abreast of professional developments in the field by reading, attending conferences and training sessions