Division Vice President Regional Sales and Business Development

About the position

As a critical member of Kindred Healthcare's Hospital Division's Sales and Marketing Leadership Team, the District Director of Sales and Marketing (DDSM) is responsible for the implementation, support, analysis, execution and training of the Kindred Hospital sales and marketing initiatives throughout their assigned district. The DDSM will ensure the standardization of sales and marketing practices and procedures to achieve the Company's vision, mission and goals. Provides leadership and support to the district hospitals enabling them to meet business objectives, increase market awareness, implement strategies, create sales and marketing plans, build, expand and achieve admissions and census goals. Working with the District Operations team as a key team member to support and lead the sales and marketing effort that complement the District's initiatives. Support the Region Marketing Team through active participation in the design, modification and implementation of sales and marketing initiatives. This position may travel 50 % to 80% of their time depending upon their district.

Responsibilities

• Leads the district hospitals marketing/sales and leadership staff in their day-to-day marketing and sales activities.
• Promotes and motivates sales/marketing and other key staff in referral and admission development.
• Assures that the Five Marketing Metrics are met within each of their Facilities: Referrals, Conversion, Admissions, ADC, Revenue/Payor Mix.
• Orients all new DOMs and other marketing leaders in their district to ensure that the Hospital Divisions standards and expectations are implemented throughout all sales teams within the District.
• Supports all POP Sales Training Standards by ensuring the utilization of tools and sales techniques that are part of the training initiatives.
• Ensures that the teams are staffed with high-level successful sales leaders and team members through the utilization of POP Interviewing Techniques.
• Implements Tour Protocols throughout all hospitals in their Districts and measures and enforces the Standards.
• Implements and enforces 123 Admit Standards throughout all of the District's hospitals and measures and enforces compliance.
• Participates in planning and creating the district strategic, operational, service design and other organizational plans and policies.
• Plans and develops departmental budgets, revenue, capital, operational expenses and a sufficient number of sales and marketing staff at each hospital within the district.
• Routinely reviews and revises collateral materials as needed for each hospital in the assigned District.
• Develops, designs and implements the Hospital scope of services, departmental policies and procedures.
• Directs the coordination and integration of departmental services with other departments and primary functions of the hospitals within the district.
• Determines the sufficient number of staff at individual hospitals within the district to provide services.
• Manages all orientation, in-service training, continuing education, annual performance and competency reviews of department personnel.
• Participates in district, hospital and departmental performance improvement activities.

Requirements

• Bachelor's degree in related field.
• Minimum of five years' senior sales management experience over the sales and marketing functions for multiple hospital locations (2 or more).
• Over five years of actual hands-on sales experience.
• Direct responsibility for leading, training and managing sales teams.
• Experience in leading, training and driving the referral through admissions sales process.

Nice-to-haves

• Master's Degree in Business or Hospital Administration preferred.
• Preferred experience in managing the sales and marketing function for hospitals located in multiple locations.
• Experienced in leading the senior management team in the development of comprehensive strategic marketing plans.