The position involves maximizing store sales through excellent customer service, product availability, merchandising, and maintaining an exceptional store image. The role requires providing information to store management regarding promotional activities, business opportunities, results, trends, and competitive information. It also includes managing controllable costs, collaborating with the marketing team, and ensuring compliance with policies and regulations. The position demands leadership and direction to store managers, including assistance in recruiting, training, and employee development. Additionally, the role emphasizes maintaining a safe working environment and achieving financial objectives through effective budgeting and forecasting.