The position involves maximizing store sales through excellent customer service, product availability, merchandising, and maintaining an exceptional store image. The role requires providing information to store management regarding promotional activities, business opportunities, results, trends, and competitive information. Additionally, it includes managing controllable costs, collaborating with the marketing team, partnering with vendors, ensuring compliance with policies and regulations, and maintaining a safe working environment. The position also entails achieving financial objectives, providing leadership and direction to store managers, and adhering to legal, ethical, and moral practices.