The position involves maximizing store sales through excellent customer service, product availability, merchandising, and maintaining an exceptional store image. The role requires providing information to store management regarding promotional activities, business opportunities, results, trends, and competitive information. Additionally, it includes managing controllable costs, collaborating with the marketing team, and ensuring compliance with policies and regulations. The position also emphasizes the importance of maintaining a safe working environment and achieving financial objectives through effective budgeting and forecasting. Leadership and direction to store managers are crucial, along with adherence to legal and ethical practices.