Distribution Partner Manager

Guayaki Yerba MateWashington, DC
245d$85,000 - $115,000

About The Position

The purpose of the Distribution department is to own Guayaki’s territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions in the US and International markets. The Distributor Partner Manager (DPM) is responsible for alignment of and execution against Guayaki’s commercial strategy and brand standards across Guayaki’s Distribution Partner Network (DPs). The role of the DPM is to bring value through business planning, driving market execution, ensuring implementation of Key Accounts programs, while bringing to light Guayaki’s marketing mix within the DP.

Requirements

  • 5+ years’ experience working within CPG beverage industry
  • Experience within a Direct Store Delivery (DSD) distribution environment
  • Ability to analyze and leverage data to drive insights to action
  • Proficient in Microsoft Excel, PowerPoint, and DP reporting systems
  • Ability to influence decision makers and confidently lead business reviews and presentations
  • Ability to teach, coach, and train others on brand standards and salesmanship

Responsibilities

  • Lead the annual Business Planning (BP) process with the DPs to ensure alignment with Guayaki priorities and expectations.
  • Conduct monthly and quarterly planning reviews to review performance against BP and targets.
  • Regularly participate in DP sales meetings, perform trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities.
  • Oversee DP performance, inclusive of sales volume and in store execution (ie. perfect store, winning vs. competition, volume targets, etc.)
  • Analyze market and distributor depletion data to produce insights and support tactics in market.
  • Manage Point of Sale (POS) materials, coolers, and equipment, including forecasting, ordering, tracking, and delivery of assets to ensure correct deployment of assets in in the trade.
  • Manage implementation of shelf incentive programs in independents and work with local DP-managed Key Accounts.
  • Serve as go-between with Guayaki’s Key Account (KA) team and DPs to communicate priorities and implement regional and national KA programs.
  • Implement Guayaki’s marketing mix within DP, including in-store brand standards and merchandising guidelines (ie. POS, pricing, etc.).

Benefits

  • Comprehensive medical, dental, and vision plans
  • Employee life and disability insurance
  • Mental health benefits
  • Paid medical leave
  • Paid company holidays
  • Paid time off
  • Opportunities for career growth and advancement
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