Director, Worldwide Publicity, Events & Special Projects

Lionsgate•Santa Monica, CA

About The Position

Summary of PositionLionsgate has an immediate opening in our Theatrical Publicity group for a Senior Manager, Worldwide Publicity, Events & Special Projects, who will report to the Vice President, Worldwide Publicity, Events & Special Projects. ResponsibilitiesCampaign Strategy & Execution Ideate and implement comprehensive field publicity strategies for theatrical film campaigns, ensuring alignment with team lead, national publicity & overall marketing pillars. Lead junket & content day planning including venue sourcing, scheduling, and all other logistics. Lead select conventions activations such as Comic-Con, Cinema-Con, Wonder-Con, NYCC, etc based on assignment. Oversee the creation and execution of red carpet premieres, festival activations, fan events, select conventions and industry screenings in conjunction with VP. Identify key regional markets and tailor press strategies to maximize coverage and audience reach. Collaborate closely with internal teams including national publicity, marketing, and creative to align messaging and campaign tactics. Secure regional media placements across print, digital, TV, and radio to drive awareness and engagement. Cultivate strong relationships with regional media, press outlets, and influencers to amplify film campaigns. Research competitor activity and industry trends to inform campaign strategies. Act as a key point of contact for senior executives and talent during high-pressure moments at events. Partner closely with internal teams [Publicity, Marketing, Distribution, Creative] to integrate event strategies into overall campaign plans. Serve as the lead for major film festivals [e.g., Sundance, SXSW, Toronto, Cannes], ensuring strong industry presence and meaningful impact. Manage event budgets, negotiate contracts, and oversee vendors to ensure cost efficiency and high-quality execution. Talent & Press Management Coordinate press days, screenings, and promotional tours in priority markets aligning with overall field strategy. Work closely with talent representatives to organize talent participation in regional publicity efforts. Manage talent itineraries and schedules for field press opportunities. Media Relations & Partnerships Serve as the primary point of contact for regional press and media partners. Establish and maintain strong relationships with key local journalists, editors, bloggers, and influencers. Identify unique media partnership opportunities that elevate campaign reach in regional markets. Communication & Reporting Collaborate with internal teams to provide regular campaign updates, performance insights, and press coverage recaps. Create detailed post-mortem reports highlighting campaign results, key wins, and areas for improvement. Maintain clear documentation of press contacts, media lists, and regional strategy templates for future campaigns.

Requirements

Minimum 3-5 years of industry related experience; publicity experience preferred.
Experience with Photoshop, Adobe Illustrator and InDesign required.
Ability to communicate tactfully and effectively with internal departments and external clients.
Very strong and effective written, verbal and presentation skills
Highly organized and detail oriented
Ability to successfully manage multiple projects and deal with deadline pressure.

Responsibilities

Ideate and implement comprehensive field publicity strategies for theatrical film campaigns, ensuring alignment with team lead, national publicity & overall marketing pillars.
Lead junket & content day planning including venue sourcing, scheduling, and all other logistics.
Lead select conventions activations such as Comic-Con, Cinema-Con, Wonder-Con, NYCC, etc based on assignment.
Oversee the creation and execution of red carpet premieres, festival activations, fan events, select conventions and industry screenings in conjunction with VP.
Identify key regional markets and tailor press strategies to maximize coverage and audience reach.
Collaborate closely with internal teams including national publicity, marketing, and creative to align messaging and campaign tactics.
Secure regional media placements across print, digital, TV, and radio to drive awareness and engagement.
Cultivate strong relationships with regional media, press outlets, and influencers to amplify film campaigns.
Research competitor activity and industry trends to inform campaign strategies.
Act as a key point of contact for senior executives and talent during high-pressure moments at events.
Partner closely with internal teams [Publicity, Marketing, Distribution, Creative] to integrate event strategies into overall campaign plans.
Serve as the lead for major film festivals [e.g., Sundance, SXSW, Toronto, Cannes], ensuring strong industry presence and meaningful impact.
Manage event budgets, negotiate contracts, and oversee vendors to ensure cost efficiency and high-quality execution.
Coordinate press days, screenings, and promotional tours in priority markets aligning with overall field strategy.
Work closely with talent representatives to organize talent participation in regional publicity efforts.
Manage talent itineraries and schedules for field press opportunities.
Serve as the primary point of contact for regional press and media partners.
Establish and maintain strong relationships with key local journalists, editors, bloggers, and influencers.
Identify unique media partnership opportunities that elevate campaign reach in regional markets.
Collaborate with internal teams to provide regular campaign updates, performance insights, and press coverage recaps.
Create detailed post-mortem reports highlighting campaign results, key wins, and areas for improvement.
Maintain clear documentation of press contacts, media lists, and regional strategy templates for future campaigns.