Director, Web

Calendly

94d • $180,952 - $325,715

About The Position

Calendly is the scheduling automation platform used by millions for eliminating the back-and-forth emails to find the perfect time — and so much more. As a much-loved brand powering meetings for millions every week, Calendly has built a remarkable GTM machine. A fundamental part of Calendly’s self-serve success and the opportunity ahead is based on how we enable millions of people per year to learn about, and be successful with Calendly. In this newly created role, you will have overall responsibility for our Self-Serve Content & Web function. You and your team will be responsible for our self-serve properties and content, which currently includes Calendly’s Marketing Website, Help Center, developer portal, careers site, and more. Core to the function’s success will be how we deliver high quality self-serve content for prospects and users, and how we transform what we have in the market today to be truly at the forefront of self-serve experiences. The team is made up of developers, operations managers, designers, content creators (in our Customer Education team), and strategists with experienced managers supporting you. This is not a traditional marketing website role – you will drive a transformative vision for self-serve content, unified self-serve experiences, conversion rate optimization, and how we represent Calendly’s brand in-market. You will report directly to our VP, Growth, and work very closely with our Analytics, Brand and Product Marketing, Lifecycle, and many other partners across the business.

Requirements

• At least 8+ years of experience in Website and/or Content Marketing roles in B2B Saas, including significant leadership experience.
• Outstanding written communication skills and love communicating value in a clear, human way.
• Experience in customer education and content marketing across various mediums.
• Familiarity with Content Management Systems, analytics platforms, session recording tools, and interactive demo tools.
• Ability to tell a story with data and perform basic data analysis.
• Good sense of web design and ability to provide constructive feedback.
• Strong sense of creativity and eagerness to try new ideas.
• Visionary and driver with the ability to articulate and execute a transformative vision.

Nice To Haves

• Experience in a hybrid PLG/SLG business serving both self-serve and enterprise customers.

Responsibilities

• Building out and supporting the delivery of our web and self-serve content vision and roadmap.
• Guiding the team as they make strategy, design, content, and tooling decisions to execute against this roadmap.
• Packaging the vision and decisions for leadership review and feedback.
• Helping evolve the customer education team to think about the entire prospect and user journey.
• Giving feedback and direction on content quality, strategy, and distribution.
• Overseeing our experimentation program.
• Supporting our top-of-funnel organic growth through an SEO/AEO strategy.
• Ensuring a tight feedback loop and partnership with our Support organization.
• Regularly reviewing dashboards, analytics, and custom analyses.
• Managing and mentoring your team, ensuring consistent alignment towards goals.

Benefits

• Top Performer Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior