Director, Web Experience

PandaDoc-posted 3 months ago

$225,000 - $245,000/Yr

Full-time • Senior

501-1,000 employees

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PandaDoc is a fast-growing B2B SaaS company that values innovation, user-centricity, and a commitment to excellence. Our website isn't just a digital storefront; it's a critical growth engine, a brand ambassador, and a personalized journey for every visitor. We're looking for someone who understands this deeply and has the proven ability to deliver.

Develop and execute a comprehensive website strategy that aligns with business objectives, drives user engagement, and optimizes conversion rates.
Spearhead A/B testing initiatives, analyze user behavior, and implement data-backed optimizations to continuously improve website performance, lead generation, and customer acquisition.
Ensure our website not only performs at the highest level but also embodies our brand's aesthetic, voice, and values, creating a truly engaging and memorable experience.
Independently scope, plan, and launch new website features and functionalities, collaborating with cross-functional teams to bring them to life.
Implement and optimize personalized website experiences that resonate with different user segments and guide them seamlessly through the buyer's journey.
Stay ahead of industry trends, emerging AI technologies, and best practices in web development, UX/UI, SEO, and analytics.

8-10 years of experience as a Website Manager or similar role, with a significant portion of that time spent at a top-tier B2B SaaS company.
Proven track record of managing high-performing websites that successfully balance strong brand visuals with aggressive performance objectives.
Deep expertise in Conversion Rate Optimization (CRO), including extensive experience with A/B testing methodologies and tools.
Strong understanding of web analytics and the ability to translate data into actionable insights and strategic recommendations.
Exceptional project management skills with the ability to prioritize, manage multiple initiatives simultaneously, and meet deadlines.
A keen eye for design and an understanding of how visual elements contribute to user experience and brand perception.
Excellent communication and collaboration skills, with the ability to work effectively with diverse teams including marketing, product, sales, and engineering.

Experience managing a website team, including engineers, designers, and content specialists.
A proven ability to build scalable processes and workflows that ensure excellence in website delivery and maintenance.
Familiarity with marketing automation platforms (HubSpot), CRM systems (Salesforce), and content management systems (Contentful) common in the B2B SaaS space.

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
The annual range for this role is $225,000 to $245,000.

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