Director, Web and Digital Experience

MicroStrategy • Tysons, VA

5d

About The Position

The Director, Web & Digital Experience is a strategic leader responsible for Strategy’s global digital ecosystem, including our primary B2B corporate website and localized international sites. You will lead a small team, manage key vendor relationships, and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience, drive sales leads and downloads, and measure digital performance (ROI). You will own the digital content strategy and lead large-scale projects, such as full redesigns and re-platforming, by partnering closely with ITS, business units, and marketing stakeholders.

Requirements

• Required: Minimum 10 years of progressive experience in customer-focused web product management, digital marketing, or UX/UI design, with at least 3 years of management experience.
• Experience leading web design or digital product management teams.
• A portfolio demonstrating experience in creating brand-focused digital experiences or products.
• Proven experience leading large-scale implementation projects, including website re-platforming.
• Demonstrated experience partnering with IT/technical teams to create and execute strategic roadmaps.
• Experience with E-Commerce or DXP platforms (e.g., Sitecore, Salesforce, Adobe Experience Manager).
• Experience with landing page tools (e.g., Optimizely, Ninetailed) and content personalization platforms (e.g., Pathfactory).
• Advanced experience with design and wireframing tools (e.g., Figma, Adobe Creative Suite).
• Advanced knowledge of A/B testing, multivariate testing, and user testing platforms (e.g., Optimizely, UserZoom).
• Strong proficiency with enterprise-level CMS or DXP platforms (e.g., Sitecore, Salesforce).
• Proficiency in Agile/Scrum development methodologies.
• Working knowledge of web technologies (HTML, CSS, JavaScript).
• Excellent command of MS Office (Excel, PowerPoint) and proficiency with analytics/BI tools (e.g., Looker, Google Analytics).
• Demonstrated ability to build great digital products on time with a focus on revenue opportunities.
• Strong understanding of current and emerging online marketing trends.
• Ability to quickly identify, troubleshoot, and resolve complex issues.
• Exceptional communication (written, verbal, and presentation) skills.
• Proven ability to forge strong cross-functional relationships and influence internal stakeholders.
• Ability to lead transformational, large-scale programs like a full site redesign or re-platforming.

Nice To Haves

• Master's Degree.

Responsibilities

• Define and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction).
• Serve as the primary advocate for the end-user, using quantitative analytics and qualitative "voice of customer" data to champion a best-in-class, customer-centric digital experience.
• Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership.
• Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey.
• Lead, mentor, and manage a small team of digital marketing professionals.
• Manage relationships, budgets, and deliverables with external vendor partners and design resources.
• Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap.
• Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy-in and drive engagement.
• Oversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective.
• Lead and own all web-related projects, including large-scale implementations, microsites, and landing page optimization.
• Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion.
• Own and optimize the onsite search experience, using data to refine results and improve the customer journey.
• Act as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team.
• Partner with ITS to architect and align on a long-term strategic roadmap for web platforms, from inception and testing to deployment and post-launch monitoring.
• Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees