Director, Visual Merchandising & Brand Experience

Driven Brands Inc. • NC

79d • $98,100 - $175,100

About The Position

Driven Brand’s Take 5 Oil Change group is looking for a Driven Director, Visual Merchandising & Brand Experience who wants to make a difference! This is both a player-and-coach role — equal parts visionary and functional designer — for someone who can think like a brand builder, design like an artist, and execute like an operator. Reporting to the Chief Marketing Officer and supporting our Take 5 Oil Change segment, this role is responsible for bringing our brand voice to life inside the bay, across our shops, and throughout our customer journey. This leader will ensure every shop tells the Take 5 story with clarity, simplicity, and humanity. From in-bay signage and service storytelling to pre-opening readiness and retail kits, this role transforms spaces into experiences that connect emotionally and drive conversion.

Requirements

• 10+ years of experience in visual merchandising, retail design, or brand experience (multi-unit retail preferred).
• A portfolio that shows both creative excellence and operational practicality — clear, simple, and strategic design that drives action.
• Hands-on design skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign required).
• Proven ability to write smart, engaging copy that reflects brand tone.
• Strong understanding of wayfinding, environmental design, and customer flow in service environments.
• Experience collaborating with field teams, vendors, and agency partners to deliver consistent execution at scale.
• A blend of big-picture creativity and 'roll-up-your-sleeves' execution.
• Bachelor’s degree in Design, Marketing, Communications, or related field.

Responsibilities

• Own the look, feel, and storytelling across the customer experience — from exterior signage to in-bay communication and service cues that turn a ten-minute oil change into a brand moment.
• Concept, design, and produce in-house creative work including retail signage, POP, promotional kits, and operational communications.
• Partner with Real Estate, Construction, and Field Marketing to ensure every new shop opens on-brand, on-time, and fully merchandised.
• Develop and maintain the Take 5 retail design system: wayfinding, visual hierarchy, typography, and tone that create clarity and confidence for customers.
• Write sharp, brand-right copy that brings our 'Fast. Friendly. Simple.' promise to life in a voice that’s approachable, human, and unmistakably Take 5.
• Support key internal communications, franchisee toolkits, and partner activations with design and messaging that are clear, engaging, and on-brand.
• Partner with the Senior Director of Field Marketing and VP of Integrated Marketing to ensure local and national creative align seamlessly.
• Build templates, toolkits, and creative playbooks that empower field teams and franchisees to execute with consistency and pride.

Benefits

• Health and wellness benefits including paid time off and holiday pay.
• Get early access to 50% of your earned wages at any time through our myFlexPay program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree