Position Overview: The Director, U.S. Value Communication, is a recognized expert within the company responsible for translating enterprise-level value strategies into actionable, field-ready payer engagement tools and access plans. This role focuses on execution—partnering closely with account teams, HCP Marketing, and cross-functional stakeholders to ensure optimal coverage, reimbursement, and patient access strategies. The ideal candidate brings a strong command of payer strategy, with deep experience framing what matters most in clear, compelling formats. Responsibilities: Value Communication Execution Lead the development and implementation of U.S. value communication across commercial and government channels (PBMs, MCOs, Medicare, Medicaid, IDNs). Translate global and enterprise-level value propositions into digestible, field-ready messaging and tools tailored to payer priorities. Partner with Account Teams to refine access tactics based on real-world customer feedback and evolving market dynamics. Anticipates internal and external business challenges, vendor and/or regulatory issues, recommends process, product, or service improvements Solves significant, unique and complex problems that have a broad impact on the business Accountable for results, which may impact the function Creates formal networks involving coordination among groups and persuades diverse stakeholders/audiences, providing leadership and understanding of wider business Customer-Facing Enablement Collaborate with field teams to understand payer pain points and ensure access strategies resonate with customer needs. Develop and deploy training, messaging platforms, and objection-handling guides that empower Account teams to deliver impactful payer conversations. Brand Pull-Through & Value Communication Design and execute pull-through campaigns that convert formulary positions into prescribing behavior by creating tools that educate HCPs and their staff on coverage, affordability, and access pathways. Partner with Sales and Field Access teams to align messaging and tactics that drive brand uptake and overcome access barriers. Leverage CRM platforms (e.g., Salesforce) to deliver approved payer messaging and track field execution effectiveness. Develop content that simplifies complex coverage information into digestible formats for HCPs and field teams. Monitor and respond to perceptions in the field, such as outdated beliefs about coverage or prior authorization hurdles, and proactively correct them through targeted messaging. Cross-Functional Collaboration Work closely with Global Market Access, HCP Marketing, Advocacy, Government Affairs, Legal, and the Growth team to align execution with broader business goals. Coordinate with Global Market Access team to ensure seamless handoff and localization of upstream strategies. Market Intelligence & Policy Monitoring Stay abreast of legislative, regulatory, and policy changes impacting U.S. access and reimbursement. Inform internal stakeholders of emerging trends and implications for Value Communication and execution.