Director, Value and Access Payer Marketing, Oncology (on-site Seaport MA)D

The businesses of Merck KGaA, Darmstadt, Germany•Boston, MA

1d•Onsite

About The Position

The Director of Value, Access and Strategic Marketing will play a critical role with the Market Access in by developing and executing access strategy for the inline EMD Serono oncology brands. This role will be the value and access strategic partner to ensure development and success of EMD Serono’s Access Value Proposition for the oncology brands. This includes deep customer insight generation that leads to innovative customer channel solutions that elevate EMD Serono’s corporate image and relationships with leading payers, health systems, and other access customers including GPOs, IDNS, Pharmacy directors, etc. Reporting to the VP, Value and Access Strategic Marketing, this Director will lead strategy and execution across pricing, contracting, evidence generation, and payer engagement. The role requires someone comfortable defending value in front of leadership, owning deliverables under pressure, and shaping governance with a small, fast-moving team. You will be the face of Value and Access Strategic Marketing for oncology across the various cross functional partners, including Managed Markets Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing teams, and Medical to achieve the vision of oncology brands.

Requirements

Bachelor’s degree required
Minimum 8+ years bio-pharmaceutical/healthcare industry experience OR Masters Degree and minimum 6+ years' experience OR PharmD, PhD and minimum 5+ years' experience
Knowledge of US Commercial payers, Medicare, Medicaid, Veteran’s Affair, Department of Defense, Group Purchasing Organization, Integrated Delivery Networks and future payer models and emerging access influencers including Accountable Care Organizations and distributors
Ability to identify & provide solutions to market access management trends including physician payment models, ASP Impact, 340B, Medicare Part B, copays & coinsurance, Prior Authorization.
Strong communication skills and an ability to translate complex information into succinct and impactful marketing messages; ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions
Outstanding team orientation and ability to influence without authority. Strong interpersonal and relationship-building skills.
Fine-tuned project and time management skills. Excellent organizational skills.
Advanced ability to utilize quantitative analysis and sound & ethical business judgment.
Ability to think strategically and bring innovation to the organization. Ability to swiftly adapt to a changing environment to meet unexpected demands effectively.
Ability to work and collaborate effectively across divisional lines in a complex organization and business environment.
Motivated by results, urgency and personal dedication. Possesses high integrity and outstanding work ethic. Fosters mutual trust and respect.
Ability to perform normal and routine office duties
Fluent English language skills required

Nice To Haves

Masters Degree or PharmD, PhD preferred
3 years in payer channels developing strategies and value propositions for Oncology products preferred

Responsibilities

In close collaboration with cross-functional teams, generate insights on the access environment within Oncology to serve as foundation for strategy development
Lead the strategy and development of the value messages as well as the creation of value and access assets
Develop access strategies and tactical programs targeting US access influencers within traditional payers as well as Population-Health based Decision-Makers and Provider Groups
In close collaboration with key internal IPA partners, develop pricing recommendations and contracting strategies for oncology brands, including build out and approval of business cases and market access pull through plans by contracts and stakeholders
Support in the development of the US Brand Plan for oncology brands across key channels (commercial insurance plans, PBMs, Medicaid, Medicare, and the Federal channel) including market access pull-through strategies, tactics, and budget allocation in collaboration with MM Account Management, Operations, Pricing Analytics, Health Outcomes, Finance, Brand Marketing and Medical teams
Ensure proposed strategies and tactics are supported through market research, advisory boards, and customer channel feedback
Support NEVD with data generation strategy
Track market changes and access influencer trends, and share updates through verbal and written means with the rest of the value and access team, including senior leadership
Work with Patient Access Solution teams and customer support teams to develop tactics that provide a seamless process to optimize reimbursement for EMD Serono brands and allow patients to start and stay on therapy
Work collaboratively with Government Affairs to ensure seamless coordinated market access and coverage plan and identify commercial implications of pending legislation
Work with key access influencers to maintain and improve EMD Serono’s reputation as a partner in Oncology
Prepare and deliver relevant Leadership Launch Updates and Reports
Develop and measure Key Performance Indicators and contributes to ongoing strategy and tactics to improve performance of EMD Serono brands
Participate and partner with the global Oncology Market Access and Pricing teams on current and future pipeline projects
Responsible for the implementation and execution of all Company policies as well as compliance with all laws, regulations, and policies