Director, US Patient Marketing, Rare Neurology, gMG

AstraZeneca • Boston, MA

2d • Hybrid

About The Position

The Director, US Patient Marketing, Rare Neurology, gMG is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for patient and caregiver engagement. This individual will report to Sr. Director, gMG Patient Marketing and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive consumer engagement strategies and tactics, within an evolving competitive gMG market. You will be responsible for: Contributing to the creation and implementation of the gMG patient marketing strategy, including tactics and budget allocation Leading creation and execution of innovative patient education tactics to support patient aquisition and retention Driving development and implementation of core marketing initiatives focusing on patient activation, driving greater awareness of the disease burden, and advocating for oneself Partnering with commercial insights to conduct highly innovative research and analytics to help identify key dynamics Delivering multi-channel patient promotional platforms and identifying optimized marketing mix Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.) Managing agency partners, project timelines, resources, and budgets The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours. At AstraZeneca's Alexion division, you'll find an environment where innovation thrives alongside a commitment to making a difference for patients with rare diseases. Our culture is rooted in diversity and inclusion, fostering new ideas that profoundly impact lives. Here you'll be part of a team that values kindness as much as ambition, ensuring that every day is an opportunity to change lives for the better. With tailored development programs designed to enhance your skills while deepening your understanding of patients' journeys, you'll be empowered to make a real impact. Ready to take on this exciting challenge? Apply now to join us on this journey Why Join Us? At Alexion, you will find a collaborative culture that encourages innovation and a diverse environment where your contributions are valued. You will have the opportunity to be at the forefront of rare disease research and make a meaningful difference in patients' lives. Ready to lead and inspire? Apply now and take the first step towards a fulfilling career at Alexion, AstraZeneca Rare Disease. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We align with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. For over three decades, patients and their caregivers have been at the center of everything we do. Every day, we are inspired to follow the science and think differently to create better outcomes for them and their families. Our mission is driven by understanding who they are as unique individuals, not solely defined by their diseases. We’re a leading rare disease company with a diversified projects. Our pioneering legacy in rare diseases is rooted in being the first to translate the complex biology of the complement system into transformative medicines over the past three decades. Today, we continue to push the boundaries of science and deepen our understanding of rare diseases with patient-centricity at the core. This knowledge allows us to innovate and evolve into new areas where needs are unmet and provide an opportunity to help people fully live their best lives.

Requirements

• Bachelor's degree in a scientific or business field
• 10+ years of professional experience; prefer patient marketing, agency, or health care experience
• Extensive consumer marketing experience, including creative development, production and media planning for DTC TV/video, digital and point-of-care
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Proven leadership skills and the ability to collaborate in a matrix environment
• High level of interpersonal skills and highly adept in both verbal & written communication
• Ability to work in a rapidly evolving and fast paced environment

Nice To Haves

• Drug or DTC campaign launch experience
• Diverse pharma or biotech commercial experience in a variety of roles
• Prior experience in highly competitive markets
• Rare disease, specialty, or high-value biologics experience
• Advanced degree (MS, PhD, or MBA)

Responsibilities

• Contributing to the creation and implementation of the gMG patient marketing strategy, including tactics and budget allocation
• Leading creation and execution of innovative patient education tactics to support patient aquisition and retention
• Driving development and implementation of core marketing initiatives focusing on patient activation, driving greater awareness of the disease burden, and advocating for oneself
• Partnering with commercial insights to conduct highly innovative research and analytics to help identify key dynamics
• Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Managing agency partners, project timelines, resources, and budgets

Benefits

• Annual base salary for this position ranges from $ 193,898.40 - 290,847.60 USD Annual
• AstraZeneca is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The range provided in this posting represents an offer pay range used in a majority of situations. The base pay offered will vary depending on multiple individualized factors, including the candidate's skills and experience, job-related knowledge, and other specific business and organizational needs. In some cases, offers outside the range may also be considered to address unique circumstances. In addition, our permanent positions offer an annual Variable Pay Bonus/Short Term Incentive opportunity as well as eligibility to participate in our equity-based long-term incentive program (if applicable to role). Benefits offered for permanent roles include a competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days.
• Fixed Term Contract/Temporary positions (excluding students) are offered a Contract Benefits Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director